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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. ComScore Releases January Search Numbers (Bing Gains) & Year In Review 2010: Meanwhile, Hitwise Announces January Search Market Share Numbers.

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How market types shape marketing and SEO success

Search Engine Land

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. How to Market a Product. Price your product. Improve market share.

Product 101
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What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

That flagship brand serves typical fast-food fare at bargain prices. Now, a solid segment of the chain's market is starting to err towards healthier options. The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover.

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This day in search marketing history: February 25

Search Engine Land

Chinese Scientists Say It’s Like Going Blind, Life Without Electricity 2010: 84% of Chinese scientists surveyed said that losing Google would “somewhat or significantly” hamper their research; 78% said that international collaborations would be impacted in the same way.

Negotiate 119
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This day in search marketing history: January 8

Search Engine Land

2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. 2008: Matsushita Electric Industrial, the company behind Panasonic, said the TVs would enable users to browse and watch YouTube videos from their TVs.

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Invent a new category, charge more

ConversionXL

If you create a new category, there’s no price reference and people are much more likely to accept any price you name. Free electricity and wifi. It’a category Starbucks built along with a price tag for it. Cool music in the background. They also changed the name. “Can I borrow your writing instrument?