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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. An aspiring entrant would need to build a network of railways to compete independently. Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

The overwhelming majority of ecommerce site visitors are non-purchasers. The non-profit StoryCorps provides an interview framework (designed for students but nonetheless an excellent introduction), and there are plenty of articles on journalistic interview tips. Yet the average ecommerce conversion rate is between 1 and 3%.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

Non-profit: 28%. This category encompasses companies that self-identified their industry as: computer games, computer hardware, consumer electronics, electrical or electronic manufacturing, nanotechnology, semiconductors, or technology. What is the average email open rate for non-profit companies? Insurance: 38%.

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This day in search marketing history: January 8

Search Engine Land

2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. 2013: How much does Google figure into the “future of search,” whose advances will largely be determined by mobile and non-traditional devices? ” Why?

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

My first job out of school was with L90, one of the early online ad networks. Over the next four years, I sat in the same office but our company was acquired three times -- first by Excite Network, then Ask Jeeves, then IAC. First Job: Application Engineer at Philadelphia Electric Company. "My 1) Aaron Goldman , CMO at Kenshoo.

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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Social networks. By “working hours”: Only during SDR’s non-working hours. For some people, the time they’re willing to wait for the answer is non-existent. We program chatbots to answer key questions of prospects during non-business hours. 5 non-standard lines for a chatbot to book a meeting: “I like you so much!

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7 Elevator Pitch Examples & How to Write Your Own

Salesforce

Whether you love or dread the elevator pitch, it’s a short window of time in close quarters where a lot of verbal and non-verbal communication happens. When to use an elevator pitch Elevator pitches are versatile and can be used in various settings, including networking events, job interviews, sales pitches, and business meetings.

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