Remove Electricity Remove Networking Remove Non-Profits
article thumbnail

5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Localized, where the entire buying process happens within a small—sometimes offline—network. It created powerful network effects. Set up in 2003, the website has a strong network-effect moat that makes it harder for other blogs and publications to compete. Electrical components might be an integral part of guitar amplifiers.

Niche 133
article thumbnail

This day in search marketing history: January 8

Search Engine Land

2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. 2013: How much does Google figure into the “future of search,” whose advances will largely be determined by mobile and non-traditional devices? ” Why?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Social networks. By “working hours”: Only during SDR’s non-working hours. For some people, the time they’re willing to wait for the answer is non-existent. We program chatbots to answer key questions of prospects during non-business hours. 5 non-standard lines for a chatbot to book a meeting: “I like you so much!

article thumbnail

7 Elevator Pitch Examples & How to Write Your Own

Salesforce

Whether you love or dread the elevator pitch, it’s a short window of time in close quarters where a lot of verbal and non-verbal communication happens. When to use an elevator pitch Elevator pitches are versatile and can be used in various settings, including networking events, job interviews, sales pitches, and business meetings.

Pitch 59
article thumbnail

PODCAST 139: The Science of Becoming a Better Sales Leader with Luke Rogers

Sales Hacker

And so there was just this huge opportunity, and I’d spent time working a weekend job at an electrical retailer, just like Best Buy, but in the UK and just saw that so many people were so out of their depth with these consumer electronics and computers and just thought, Hey, there’s a big angle here. Luke Rogers: Yeah.

Sales 117
article thumbnail

Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

The overwhelming majority of ecommerce site visitors are non-purchasers. The non-profit StoryCorps provides an interview framework (designed for students but nonetheless an excellent introduction), and there are plenty of articles on journalistic interview tips. Yet the average ecommerce conversion rate is between 1 and 3%.

Closing 131
article thumbnail

Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. An aspiring entrant would need to build a network of railways to compete independently. Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I