Remove Electricity Remove New York Remove Product
article thumbnail

GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 102
article thumbnail

Watching B2B TV: Thursday’s Daily Brief

Martech

No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. Yes, the pandemic boosted online shopping and brought more readers to news sites. But those banner ads at The New York Times and Wall Street Journal simply showed clouds against a blue-sky background.

B2B 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Doubling Down: Karl Alomar, Managing Partner at M13

SaaStr

Coming from a more technical background, I do like technology driven service businesses and technical infrastructure, and have a keen eye on fintech/crypto, as well as AI driven SaaS platforms and productivity tools. Our current fund is about $380M of which we reserve about half for follow-on investments in our performing companies. #3.

article thumbnail

The Best Marketer in Silicon Valley Is Doing Everything You're Not Supposed to Do

Hubspot

In 2008, he took over an electric car company that was in danger of going out of business, and he’s turned it into one of the hottest companies in the world. But most important, Musk is a brilliant marketer, both of himself and his products. People admire him for sticking up for his product. Not what they teach you in PR school.

article thumbnail

22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

In business, a slogan or tagline is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to Entrepreneur.com's small business encyclopedia. Both formats grab consumers' attention more readily than the name a company or product might. What Is a Slogan?

article thumbnail

The Ultimate Guide to Augmented Reality

Hubspot

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." For starters, VR typically gets most of the attention from high-profile products like the Oculus Rift and Samsung Gear VR headsets. AR technology was born at Harvard University in 1968.

article thumbnail

How to Align Your Sales Pitch with C-Suite Buyers

Openview

James Hackett , Ford Motor Company’s relatively new President and CEO, explained to Fortune that he wants the company to be “fitter,” and is slashing costs by $14 billion over five years by investing less in manufacturing and more in electric vehicles, trucks, and SUVs. What products/solutions are they most focused on?

Pitch 74