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Finding Your Niche in a Sales Career

Adaptive Business Services

It took me a long time to find my niche, but I’ll let you in on a little secret. Custom electric signs … winner winner, chicken dinner! For me, electric signs checked all of the boxes. They found their niche. Not my niche. I began in retail and then moved to B2B in 1977. Office equipment was a winner.

Niche 71
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Getting the most out of AR and VR experiences

Martech

But now in the world of virtual and augmented reality, consumers are test-driving electric vehicles , and renters are inspecting and leasing their new home. Too niche and costly. When retailers make the jump to AR and VR, they should take a holistic approach and not depend too much on a single platform.

Retail 136
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Top tips for building a successful brand strategy in 2024 and beyond

Martech

We want our customers to feel happy when thinking about our brand” Are you looking to create high social engagement with a niche population? “We Tesla’s vision is “to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.” Are you looking to increase certain KPIs? “We

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Influencer marketing: The bridge between B2B brands and genuine connections

Martech

We want influencers who might not frequent glitzy award shows but have carved a niche and command genuine, rapt attention. It’s the classic word-of-mouth charm but with an electric, digital spin. Dialing into niche frequencies Do you know who loves generic content? But micro or nano influencers often offer niches.

B2B 119
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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

This depends on the niche, business model and keyword types. Here is a direct example of the query “pros and cons of electric cars.” SERP with SGE feature for “pros and cons of electric cars” from Oct. SERP with SGE feature for “pros and cons of electric cars” from Oct. But how big will that impact be? 4, 2023 12:00 p.m.

CTR 132
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The Sky's the Limit: 7 Weird Inventions That Were Big Marketing Hits [Infographic]

Hubspot

They come with a use that's somewhat niche in nature, but highly novel. Think about some of the products you may have come across in a SkyMall catalogue -- a wall-mounted electric fireplace ? And yet, it "sells like hotcakes," as the saying goes -- and you think to yourself, "Well, I could have invented that.". A foldable pet ottoman

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 83