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You don’t buy an electric screwdriver to drive nails, do you? Outbound: Three BDRs send cold emails and communicate with prospects from the marketing and advertising industry, four — with leads from healthcare and pharmaceutical companies, two — with potential clients from financial institutions, etc.
This backbone isn't surprising given that 3 of the top 10 unicorn categories are software (#1), pharmaceuticals and biotechnology (#7), and healthcare technology systems (#8). Rivian , an electric vehicle manufacturer. Learn more unicorn statistics in our State of Global Unicorn Startups Report.
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