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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers.

Niche 133
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Finding Your Niche in a Sales Career

Adaptive Business Services

It took me a long time to find my niche, but I’ll let you in on a little secret. Custom electric signs … winner winner, chicken dinner! I have to be personally passionate about my products. . The more expensive the product, the better! I like products that cost more every year. They found their niche.

Niche 71
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Getting the most out of AR and VR experiences

Martech

It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items. But now in the world of virtual and augmented reality, consumers are test-driving electric vehicles , and renters are inspecting and leasing their new home.

Retail 137
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Top tips for building a successful brand strategy in 2024 and beyond

Martech

If you’re goal is to capture the largest market share for your product, for example, you need to identify objectives that help establish your company as the industry leader. We want our customers to feel happy when thinking about our brand” Are you looking to create high social engagement with a niche population? “We

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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

This depends on the niche, business model and keyword types. Google is known for sticking to plans and trying to make its products work. Ecommerce queries for products will see a spike as products are prominently displayed in the AI overviews. Here is a direct example of the query “pros and cons of electric cars.”

CTR 132
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Influencer marketing: The bridge between B2B brands and genuine connections

Martech

The evolution of influencer marketing Celebrities were once the golden ticket to product success. We want influencers who might not frequent glitzy award shows but have carved a niche and command genuine, rapt attention. It’s the classic word-of-mouth charm but with an electric, digital spin. Not so much.

B2B 120
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The Sky's the Limit: 7 Weird Inventions That Were Big Marketing Hits [Infographic]

Hubspot

We see an advertisement or some other reference to a seemingly useless product. But there's a reason why these products sell. They come with a use that's somewhat niche in nature, but highly novel. Think about some of the products you may have come across in a SkyMall catalogue -- a wall-mounted electric fireplace ?