Martech

DECEMBER 1, 2023

You don’t buy an electric screwdriver to drive nails, do you? While unifying them can be tough, start small with specific landing pages for each of your services, retargeting ads and tailored social media advertising campaigns. Work with the existing lead database Attracting new leads is great unless you exhaust your niche.

Process 107

Process Customers Appointment Pharmaceutical 107

SaaStr

SEPTEMBER 15, 2023

In hindsight, the biggest lesson was to go after a bigger market to increase your chances of success rather than getting stuck in a niche market. They’re spending a lot on online marketing and acquisitions and servicing all those leads from a low-cost place like India. Cast your net wide. Why is this important?

Gambling 111

Gambling Electricity Launch B2C 111

Hubspot

JULY 23, 2019

In this example, one of its journalists struggles to walk up the stairs to the sounds of MGMT's "Electric Feel": Brands like Guess have also started to experiment with TikTok. This makes Caffeine a possible competitor to the slightly older game-streaming service, Twitch.tv. playing in the background.

Entertainment 101

Entertainment Launch Gaming Sports 101

Hubspot

APRIL 27, 2016

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users. 3) General Electric. Would you ever have guessed that General Electric, a multinational conglomerate corporation, would have an active and effective presence on Snapchat?

Electricity 78

Electricity Drivers/motivators Follow-up Promote 78

Gong.io

JANUARY 27, 2022

Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. Verticalization — easy access to niche markets. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. But now, we’re seeing more unicorns than ever before, by a wide margin.

Territory 62

Territory Real Estate Niche Electricity 62

Search Engine Land

FEBRUARY 12, 2024

Instead, it sends a message to a low-level program, which instructs the computer on how to manipulate and process electrical signals coming from the keyboard. But also understand how and why your niche would rank for that query intent. Are users looking for information, aiming to make a purchase, or seeking a specific service?

Technique 113

Technique Engineering Electricity Niche 113

Hubspot

JUNE 26, 2012

General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. Many B2B marketers are still convinced that Pinterest is only meant for their B2C counterparts. But that's simply not true!

Hospitality 78

Hospitality Manufacturing Healthcare Networking 78

Search Engine Land

JULY 11, 2023

Here’s a screenshot from Semrush for “books in palo alto’ showing moderate search volume and low keyword difficulty (for those who are fans of this metric): Niche down As SEO and marketers, we don’t have much control over the business decisions and which markets to target. However, monopolies can come from all sorts of industries.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

Score More Sales

NOVEMBER 30, 2010

Give your favorite small business owner a gift this year of a business building tool or professional services they can use. I think that small businesses can use the stellar customer service that our clients are craving to their advantage. And even with a clear niche, one can still make some or all of the mistakes you list.

Niche 49

Niche Electricity Consult B2B 49

Hubspot

MAY 10, 2012

What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? 4) Highlight your products/services to a targeted audience. LinkedIn provides dedicated tabs on your company page on which you can promote your products and services. Pinterest for B2B Marketers.

Networking 78

Networking B2B Lead generation Promote 78

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. I think if we had focused on solving a niche problem, the market’s simply not big enough to scale. ” At this point we were offering the service for free. That’s how Giraffe was born. I’d be very disappointed.”

Electricity 87

Electricity Education Start-ups Trust 87

Spiro Technologies

JANUARY 23, 2024

In case you’re not familiar with MAC Products, they are a producer of products and services for the transmission, distribution, and control of electrical power. Maybe just tell us a little bit more about MAC Products and this distribution and control of electrical power. Eddie Russnow. Welcome to the podcast, Eddie.

Manufacturing 59

Manufacturing Product Electricity Start-ups 59

Hubspot

FEBRUARY 15, 2017

While it might seem like a niche award program, the Content Marketing Awards actually recognize work in 92 categories, ranging from “Most Innovative Content Distribution Strategy,” to “Best Infographic.”. Gas and electricity might seem tricky to be creative about, on the surface. Past Winner of Note: "OVO Smart PAYG+," by OVO Energy.

Campaign 78

Campaign B2B B2C Promote 78

Spiro Technologies

APRIL 21, 2023

Um, because I saw that the puck was headed in the direction where, eventually there was gonna be, one centralized platform or database where shippers would have to go in order to be able to connect with all the rail surf terminals, ports, warehouses, uh, leasors and service providers and railroads. Is that how it works?

Transportation 52

Transportation Manufacturing Territory Education 52