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Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.
They do not know the nuances of your particular industry niche. You can tackle things like: Website speed Core web vitals Mobile-friendliness Code optimization Website speed Website speed can impact many things: The userexperience, your website rankings and conversions … so this is something to take seriously.
Verticalization — easy access to niche markets. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. Field service business software is a pretty specific niche…on a regional level. Users demand high-quality userexperience (UX). On a global level, it’s huge.
Rivian , an electric vehicle manufacturer. While almost no product will serve literally everyone (even Google has boycotters), a large target audience can create more opportunities than a small niche. Vinted leadership has said that they saw massive growth in 2016 after improving the userexperience.
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