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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

The overwhelming majority of ecommerce site visitors are non-purchasers. The non-profit StoryCorps provides an interview framework (designed for students but nonetheless an excellent introduction), and there are plenty of articles on journalistic interview tips. Yet the average ecommerce conversion rate is between 1 and 3%.

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Search Engine Land Awards 2022: Complete finalists list

Search Engine Land

How Adviso Delivered a 50% increase in revenue for SAIL via Search Horizon Media: Beating the Headwinds with Localized Profitability NP Digital: Dynamic conversion value integration in paid search. Optimizing for global profitability across Tektronix’s complex sales journey.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation. Each misplaced character, typo, or non-Latin character in English emails could be your downfall. You might wonder, will it be harder now to reach recipients’ inboxes?

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Email Open Rates By Industry: See How You Stack Up

Hubspot

Non-profit: 28%. This category encompasses companies that self-identified their industry as: computer games, computer hardware, consumer electronics, electrical or electronic manufacturing, nanotechnology, semiconductors, or technology. What is the average email open rate for non-profit companies? Insurance: 38%.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I Followers are non-transferable capital that users store on the platform. A slow, costly grind eventually hits a tipping point, when exponential growth finally delivers profitability. Uber isn’t profitable either.).

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The Plain English Guide to Dynamic Pricing

Hubspot

Dynamic pricing is a strategy aimed at maximizing profit off time-based opportunity. A business needs customers who are willing to pay non-static prices. Utility providers like gas and electric companies often leverage dynamic pricing — typically, in response to seasonal shifts. Utility Providers. Google Ads.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Ways to Increase Profit Margin. If you want to improve your profit margin, you can't go in blind. Focus on customer retention.