Martech’s moment of truth: Why product excellence beats slick sales pitches
Martech
APRIL 10, 2024
Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.
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