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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Pitch 109
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7 Elevator Pitch Examples & How to Write Your Own

Salesforce

Whether you love or dread the elevator pitch, it’s a short window of time in close quarters where a lot of verbal and non-verbal communication happens. Understanding what makes an elevator pitch effective will help you craft one that communicates everything you want in just a few moments. What makes a good elevator pitch?

Pitch 59
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How to Align Your Sales Pitch with C-Suite Buyers

Openview

Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary. Because major technology purchases are increasingly tied to corporate-wide, digital transformation efforts, which are largely being driven by C-Level players. This alone is a bonanza of information for a technology sales executive.

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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Previously, he had been in charge of search products at Google. Google May Be Sued By Russia’s Quintura Over Wonder Wheel 2010: Quintura held 8 patents on the technology.

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From Print to Digital: The History of Content Marketing

Lead Fuze

The history of content marketing is one filled with gradual shifts and innovative strategies that adapted over time based on technology advancements and consumer behavior changes. Companies like Hartford Steam Boiler Inspection exemplified this early approach by offering quality information alongside their products for mutual benefit.

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Episode 37: Finding Passion in Manufacturing: The Concept of Ikigai

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products and of course, having fun along the way. If you can’t control where it’s made, how it’s made, and what’s in it, do you really control the security of your products? What about AI?

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Make it. Move it. Sell it. — Episode #7

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products. Sprout is an amazing design studio focused on the visual and physical design of products. You guys work on some really cool products and help people really see what can be made of them.

Sell 89