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Why we care about AR and VR: A guide for marketers

Martech

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. VR in the sports industry. VR is mainly used as a training aid in sports like golf, athletics, football, and cycling. AR in tourism.

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PowerViews with Dan Waldschmidt: Changing the Conversation

Pointclear

Dan tells his consulting clients about well-known brands, like Ford Motor Company, General Electric, and Kentucky Fried Chicken, that only achieved success after their founders failed thousands or even tens of thousands of times. Think about trying something ten thousand times,” Dan says.

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5 Holiday Campaigns That Totally Missed the Mark in 2012

Hubspot

Or perhaps you recall one of the most egregious of the campaign's commercials, where a teenager received a bow-adorned Lexus as a present after asking for a CD player for Christmas. s and Barneys' 'Electric Holiday' Campaign. Launch a holiday campaign that makes you look like a petty, poor sport. Thanks, Santa!

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The Ultimate Guide to Augmented Reality

Hubspot

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." This type of AR requires the least amount of processing power and is fairly easy to implement, but it isn’t as versatile as other kinds of AR because it relies on specific triggers being present.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans from both past and present. That first TV commercial might remind you of sports games you went to with your dad, for example. 18) General Electric: "Imagination at Work". What Is a Slogan?

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How 13 Brands Are Leveraging Snapchat Discover

Hubspot

While WSJ features a few Stories in each daily edition that require a swipe up for more content, they usually post one to two news pieces that are just presented in snaps. However, in a recent profile-styled Story, they discussed Rivian, an autonomous electric vehicle startup that was attempting to compete with Tesla.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans from both past and present. That first TV commercial might remind you of sports games you went to with your dad, for example. 18) General Electric: "Imagination at Work". What Is a Slogan?