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Urban digital transformation: Insights for marketers from global smart cities

Martech

This project aims to save $100 million in electricity costs in its first 10 years. As a result, Atlanta is focusing on smart transportation solutions, including the addition of sensors on roads to detect traffic patterns. Are you getting the most from your stack?

Territory 110
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Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It

Hubspot

And now, it's true of the modes of transportation we use to get around -- in some cities, anyway. When I was in San Francisco in April, it seemed that -- in nearly an instant -- everyone was talking about electric scooters and the new system of sharing them: scooter-sharing. Maybe, Once People Hear of It. What Is Scooter-Sharing?

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Why Value-Added Customer Experience Is the Future for Energy and Utilities Companies

Salesforce

Energy aggregation (including community choice aggregation ) presents options to customers and municipalities to potentially acquire clean energy at a lower cost. The proliferation of electric vehicles (EVs) and time of use rates will also drive customer control of how and when they use energy.

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Why we care about AR and VR: A guide for marketers

Martech

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. They allow users to be transported into a world where they can virtually interact with a product without having to spend any money on it. AR in tourism.

Sports 137
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The Ultimate Guide to Successfully Livestreaming From Home

Hubspot

Kerry is a conference speaker, workshop presenter, online course creator and smartphone video trainer based in Sacramento, California. The Benro BK-15 , when placed on a desk, will extend to the equivalent of full standing height for standup presentations or interviews. It is only 16" long when folded for transport.

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8 Mistakes Brands Make With Instagram

Hubspot

Top brands have quickly realized the potential Instagram presents. While there’s certainly a time and a place to be promotional, brands succeeding on Instagram are the ones delivering powerful and meaningful messages, visually presenting their culture, sharing quality photos and videos, and engaging with their audience.

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The Ultimate Guide to Augmented Reality

Hubspot

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." This type of AR requires the least amount of processing power and is fairly easy to implement, but it isn’t as versatile as other kinds of AR because it relies on specific triggers being present.