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Sometimes the Best Customer Service Innovation Means Flipping the Script

Salesforce

But all of that was secondary to the real focus — the store design revolved around creating an entirely new, innovative customer service experience. Let’s do free services on all Apple products we sell. Apple’s innovative customer service experience helped build loyalty. Let’s do free classes.

Service 98
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The Plain English Guide to Dynamic Pricing

Hubspot

You check flight prices for your preferred dates, and they're just expensive enough to make you think twice, so you decide to sleep on it. The next day, you look again — only to see that those borderline-too-much prices aren't so borderline anymore. They've surged out of your price range as the flight filled up.

Price 73
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The Art of Ballpark Pricing

Adaptive Business Services

I’d like to think that I’m pretty good at using ballpark pricing but I regretted doing so one time. When final pricing came through, and the specs had changed substantially, we were probably 30% above my ballpark figure. I also suggested a couple of companies that would be on a quality par (and pricing par) with ourselves.

Price 62
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Getting the most out of AR and VR experiences

Martech

It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items. But now in the world of virtual and augmented reality, consumers are test-driving electric vehicles , and renters are inspecting and leasing their new home.

Retail 138
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Utility Analytics Can Help Your Commercial and Industrial Clients Get To Net Zero

Salesforce

Energy service providers have always advised businesses on the best ways to save money on power. This matters for C&I customers, who use a large portion of a community’s total electricity demand. Imagine a C&I customer that’s invested in level-two power stations to charge their fleet of electric vehicles.

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5 Interesting Learnings from Weave at $130,000,000 in ARR

SaaStr

Today, it crosses dentistry, optometry, veterinary, physical therapy, specialty medical services, audiology, plumbing, electrical, HVAC and other home services. 56% Gross Margins overall, Negative on Hardware and Services. A fairly standard SMB price point. Majority (59%) of its customers still pay monthly.

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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. Read the full study here.