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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

And so I do more strategic thinking here and more rote execution here. So I can’t say we’ve had an aerospace engineer on the pod. So you are number one. I think in not too long, we won’t say these are AI companies. Scott Barker: [48:32] I love it. Great, great advice. I think I got to get one of those aura rings.

GTM 102
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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. Read the full study here. Willingness to pay lip service? This yields a fundamental insight.

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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Reduce operating expenses with strategic cuts and automation. Strategically raise prices. Increasing prices means boosting revenue on every sale you make — so if you can strategically and successfully raise prices without alienating too many customers, you can boost your profit margin automatically.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

Samsung was strategic in the making and marketing of this video. The app has pictures and prices for everything the store sells and can quickly ring up items and collect payment. Square was strategic to announce a major improvement to their business model while also announcing important revenue data. General Electric: Experts.

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How to Close a Sale (6 Sales Closing Techniques That Work)

Salesforce

Fundamentally, closing a deal should be the easiest part of a sales cycle,” said Jay Camp, a strategic account director for large enterprises at Salesforce. You need to always be asking questions,” said Francois Carle, a strategic account executive at Schneider Electric who has worked in sales for more than 20 years.

Technique 105
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How to survive a Google core update and come out on top

Search Engine Land

And sometimes websites pay the price. The image below shows how you might group categories of topics for a power tools site that sells cordless power tools, electric power tools and gas-powered tools. Google updates come and go. Core algorithm updates are one such update where this can happen. Google’s advice? Do nothing.