Partners in Excellence

JUNE 10, 2012

I started my career selling mainframe computers for IBM in the very late 70′s. One of the most important things I learned from one of my mentors at the time was, “What We Sell Is Different Than What We Install.” Let me go back to my days of selling computers. We installed those boxes and software.

Sell 105

Sell Electricity Manufacturing Up-sell 105

ConversionXL

MARCH 2, 2012

If you create a new category, there’s no price reference and people are much more likely to accept any price you name. Free electricity and wifi. It’a category Starbucks built along with a price tag for it. They sell “ writing instruments “ Reason: people will pay $680 for a writing instrument.

Electricity 89

Electricity Niche Price Up-sell 89

Salesforce

FEBRUARY 14, 2022

Think about the business model Apple was introducing: We’re going to get some really expensive real estate, then we’re going to build a really expensive store, we’re going to fill it with lots of expensive payroll, and we’re going to do it to sell a commodity that has an 8% to 10% margin. Let’s do free classes.

Service 98

Service Customers Electricity Real Estate 98

Sales Pop!

DECEMBER 6, 2021

Their post on finding cheap flights is not just long: it’s useful and filled with plenty of advice that’s useful to anyone looking to fly at a more affordable price. Infographics are also highly shareable, and you might pick up some interesting backlinks or social media mentions from them. Back up Your Information.

Electricity 130

Electricity Promote Finance Start-ups 130

Hubspot

SEPTEMBER 24, 2018

It went on to sell more than eight million copies. High Prices. The price of an item can paint a vivid picture. An item’s price, by itself, delivers useful, and sometimes diagnostic information about the product,” writes Utpal Dholakia, Ph.D. High prices attract consumers when assessing quality is difficult.”.

Electricity 78

Electricity Angle Price Campaign 78

Hubspot

OCTOBER 11, 2018

Founded in 2012, Ripple sells a currency settlement and exchange platform and issues the third largest cryptocurrency (based on market capitalization) in the world. But its value proposition doesn’t stem from being a Bitcoin copycat. It actually stems from being one of the most unique cryptocurrencies on the market.

Cross-sell 78

Cross-sell Electricity Up-sell Networking 78

Understanding the Sales Force

MARCH 4, 2013

One of the comments, by Jason Kanigan, said: Traditional selling revolves around the demo/presentation. The result is we end up giving many presentations to unqualified prospects. Otherwise, you are merely giving a free education to someone who will thank you, but buy from another person who can give it to them at the lowest price.

Presentation 77

Presentation Electricity Up-sell Education 77

Hubspot

AUGUST 9, 2018

Another way Uber makes money is through surge pricing. The bulk of Amazon’s revenue comes from selling goods directly to consumers on their website. Since they order massive amounts of products from wholesalers, they can negotiate a cheaper cost and sell them for a lower price than their competition. 2017 Revenue: $2.6

Drivers/motivators 68

Drivers/motivators Electricity Manufacturing Commission 68

Hubspot

NOVEMBER 29, 2021

Once you identify those, seek out software that can take the manual legwork out of them and free up your employees' time. Strategically raise prices. That said, tactfully increasing prices is much easier said than done — to the point that a lot of businesses are reluctant to even touch this strategy. What's a good profit margin?

Profit margin 83

Profit margin Real Estate Non-Profits Transportation 83

Adaptive Business Services

OCTOBER 20, 2021

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. You simply must have certain tools and knowledge in place if you are going to maximize your selling potential. You are selling advertising. Sell advertising. lighting. .

Construction 71

Construction Electricity Angle Sales 71

Spiro Technologies

SEPTEMBER 9, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products. Jordan Nollman: We just finished up a breathing coach for CVS, and the local client in Boston as well. And there’s only so much that you can do until the price has to go up.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Salesforce

SEPTEMBER 19, 2023

The problem is, many salespeople give up before they reach that yes. The make-or-break nature of sales closing can make it one of the most stressful aspects of selling, but it doesn’t have to be. Summary Close Sales cycles can be long, especially for B2B selling. Know the customer Selling shouldn’t feel like selling.

Technique 105

Technique Closing Sales Electricity 105

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. According to Forbes , Apple's stock price tripled within a year of the commercial's release. It includes a key benefit. It differentiates the brand. Source: brandchannel.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

DECEMBER 17, 2012

When you're coming up with your next marketing campaign, think about ways you can expand its reach to more people. You might end up getting an opportunity to newsjack as well! The app has pictures and prices for everything the store sells and can quickly ring up items and collect payment. General Electric: Experts.

Campaign 78

Campaign Electricity Launch Gambling 78

Search Engine Land

MARCH 28, 2023

And sometimes websites pay the price. In addition, it sets a website up to be an authority and expert on a subject matter by providing complete answers through multiple pages of quality content on a topic. Google updates come and go. Core algorithm updates are one such update where this can happen. Google’s advice? Do nothing.

Electricity 89

Electricity User Experience Engineering Trust 89

ConversionXL

APRIL 24, 2019

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I If you can make it for less, you can sell it for less. Venture capitalists choosing whether to fund the next Facebook killer might look at the regulations as too high of a price of entry. Low-cost production.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Gong.io

SEPTEMBER 19, 2018

More than any specific books, I’d recommend picking up the habit of reading to begin with. Instead, The Challenger Sale recommends a new, provocative approach to selling: Commercial teaching. Amp Up Your Sales. Selling software-as-a-service? It’s definitely not a selling skills book. The Challenger Customer.

Negotiate 111

Negotiate Sales Technique Up-sell 111

Adaptive Business Services

NOVEMBER 3, 2021

I had played around with guitars a few times growing up but I never really learned to play. My preference is electric guitars. I just bought a new low-end (cheap) guitar at a very good price. All of the other components and specs are way above average for a guitar at this price point. There it is! I like it.

Electricity 62

Electricity Price Up-sell Business Services 62

Search Engine Land

JULY 11, 2023

Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero. They’re basically selling the exact same product. They said they were the only people in the world making and selling this device. Not exactly.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

Adaptive Business Services

MAY 2, 2018

In an earlier post, I compared selling to learning to play the guitar. However, I must say that playing an electric guitar has proved to be much more complex and difficult than learning to sell ever was. When you learn to play the guitar, electric or otherwise, you must master notes (reading music and/or tabs) as well as chords.

Electricity 48

Electricity Drivers/motivators Up-sell Price 48

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Decline: New user sign-ups and revenue begins to decrease. Growth: A sharp increase in users and sales.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

SEPTEMBER 11, 2014

In this example, we know that new and used cars have distinct appeal due to differences in price, features, customer appeal, current advertising, etc, so they are separated to focus our targeting. Setting Up Your Ad Groups. Conclusion -Themes Speed Up Ad Creation & Testing. focus from our example company. This is ok.

CTR 114

CTR Lead generation Electricity Service 114

SBI

JUNE 23, 2015

Most principles used in B2B selling today have been in place since the late nineteenth century and coincide with the rise of large mass manufacturing firms. National Cash Register, Westinghouse Electric and others created large, organized sales forces and with them, standardized sales and sales management techniques. 5) Pricing.

Non-Profits 55

Non-Profits CRM Electricity Sales 55

Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. The results have sometimes been cringe-worthy. It extends to 66 inches.

Transportation 101

Transportation Electricity Follow-up Angle 101

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. According to Forbes , Apple's stock price tripled within a year of the commercial's release. It includes a key benefit. It differentiates the brand. Source: brandchannel.

Electricity 78

Electricity Campaign Launch Gambling 78

Hubspot

JULY 19, 2016

Now, you're responsible for everything, from the work to the happiness of clients to hiring to the state of your bill with the electric company. And some simply get comfortable after the third or fourth project, and they think a legal document is no longer necessary: The client has paid up before with no problems. No problem at all."

Contract 53

Contract Electricity Clients Legal 53

Hubspot

JUNE 18, 2012

With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. Read on to learn everything you need to know about setting up a Google AdWords campaign! For example, say your company sells solar powered tractors, but your customers tend to refer to them as "eco friendly tractors."

Campaign 78

Campaign CTR Networking Click Through Rate 78

Sales Hacker

JULY 29, 2019

Our second sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. Outreach has your back. About Seismic.

Go To Market 60

Go To Market Electricity Healthcare Education 60

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. Sure enough, we built that version, went back to the townships, and people started signing up.

Electricity 89

Electricity Education Start-ups Trust 89

Hubspot

JANUARY 14, 2015

Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up. I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?).

Healthcare 78

Healthcare Hospitality Finance Consult 78

Salesforce

JULY 28, 2022

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Watch this video, featuring Salesforce’s Andy Peebler, to learn how manufacturers can benefit from creating a parts business: Why sell parts online? How can businesses take it a step further?

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Hubspot

FEBRUARY 20, 2019

You should also make sure these products are in stock and priced competitively. Broad keywords can include words before and after the target keyword, like “white hand mixers”, if you sell hand mixers. For example, “stainless steel hand mixer” indicates you sell hand mixers. Choose the right products to advertise.

Cross-sell 53

Cross-sell Campaign Electricity Click Through Rate 53

Spiro Technologies

AUGUST 5, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products and of course, having fun along the way. Rick and I were at the Applied AI for Distributors event, and we had some breakfast together and happened to strike up a really interesting conversation.

E-commerce 59

E-commerce Manufacturing Electricity Gaming 59

Cience

JULY 25, 2019

They receive an inquiry for their prices. Before speaking about the price they want to find out more about the potential buyer. They lost several leads when an SDR refused to tell prospects the price and offered to set up an appointment instead. The latter was trying to sell a screen protector for a mobile phone.

Lead generation 56

Lead generation B2B Non-Profits Appointment 56

Spiro Technologies

APRIL 24, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and having fun along the way. As a result, I’m an electrical engineer by degree. What’s the lowest price I can get for this widget?’ Adam Honig: Exactly. Hello, and welcome to Make it.

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

Spiro Technologies

JUNE 30, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. So you start talking about lowering your electric bill, having a smaller AC unit and managing, like I said, the airflow in and out of that home. Who knew that somebody needed to come up with that.

Sell 52

Sell Contract Electricity Up-sell 52

A Sales Guy

AUGUST 16, 2016

First off, I have no clue why these fools sign up for that s**t. By the time of Naked and Afraid I’d have a six person hut with heat and electricity in it. Keenan: Me, I care about me when you’re selling to me. I wish I had actually put that up there. You guys ever watch Naked and Afraid? You got it.

Up-sell 64

Up-sell Start-ups Clients Trust 64