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Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”
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My electric personality? It can be alarming, blood-pressure raising, when a critical customer complains about your product, your features gaps, your team, or even, ahem, talks about switching to the competition. Not just your product as it exists today. At least not on my watch. Why is that? No, and no.
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Others that cite the benefits that companies like IBM, Google, Citicorp, General Motors, and General Electric have gotten from implementing their [fill in the blank] solutions. The list goes on! Yet I have so many people trying to prospect me on things that are obviously irrelevant to our company and me. You can imagine how things go.
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