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Getting the most out of AR and VR experiences

Martech

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. But now in the world of virtual and augmented reality, consumers are test-driving electric vehicles , and renters are inspecting and leasing their new home. Too niche and costly.

Retail 138
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Watching B2B TV: Thursday’s Daily Brief

Martech

Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. Good guy detection technology can’t keep up with bad guy technology,” Fou said. The reason? Keyword blocking. Read more here. Quote of the day.

B2B 114
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Merkle raises its commerce game: Tuesday’s daily brief

Martech

We also doubled down with our retailers direct in understanding click-and-collect and their online process.”. In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency. Read more here. Why we care.

Gaming 119
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Why we care about AR and VR: A guide for marketers

Martech

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Although there are some overlaps between AR and VR applications, these technologies serve different purposes.

Sports 136
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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

Learn more about how Salesforce is advancing the SDGs through our operations, technology, and partnerships. At Accenture, sustainability is inclusive of everything – from environment and equality, to technology and economics. Take a look at what we’re learning from organizations leading the way. Build a sustainable business model.

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Search Engine Land Awards 2022: Complete finalists list

Search Engine Land

Best B2B Search Marketing Initiative – SEO.

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How the Communications Industry Can Lead the Way to Net Zero Emissions

Salesforce

Digital technologies, like 5G and Internet of Things (IoT), which are directly tied to the communications industry, can reduce global emissions by up to 15%. Learn how telecommunications companies are making a positive impact through technology like AI and machine learning. Striving for sustainability. Read the report.