Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 83

CTR Electricity Real Estate X-functional 83

Salesforce

MARCH 28, 2023

Breaking down silos Schneider Electric , a global energy management and industrial automation company, has formalized an AI program under a new Chief AI Officer and scaled it to every corner of the company. Let’s look at one model company you can learn from. Its vision, “data and AI first,” is already paying dividends.

Electricity 96

Electricity Objectives and Key Results Appointment Technology 96

Partners in Excellence

OCTOBER 23, 2017

Step back a little more than a century as electricity was being commercialized. I’m sure in bars and meeting rooms, sales people and marketers were talking about how wonderful electricity was and what it could do to improve sales and marketing. But electricity and the telephone weren’t just about sales and marketing.

Electricity 55

Electricity Sell Up-sell Conversion 55

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. I was in high school debate and forensics.

Electrical Engineering 107

Electrical Engineering Healthcare Electricity Technology 107

Martech

APRIL 10, 2024

The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. It’s not about selling technology, it’s about helping businesses to build meaningful connections, one click, one story and one emotional spark at a time. Go beyond demographics.

Pitch 111

Pitch Product Electricity Healthcare 111

Search Engine Land

OCTOBER 11, 2023

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. SGE real estate will look different than the current SERP landscape While an SGE overview is similar to other SERP features, like a featured snippet, it takes up much more space.

CTR 132

CTR Electricity Real Estate Angle 132

Salesforce

JULY 28, 2022

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Watch this video, featuring Salesforce’s Andy Peebler, to learn how manufacturers can benefit from creating a parts business: Why sell parts online? How can businesses take it a step further?

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Spiro Technologies

OCTOBER 5, 2022

Adam Honig: Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. In order to do that, we groove the drum, and we have wire rope that carries the ball up and down the platform. Is it electric?

Manufacturing 59

Manufacturing Sell Construction Electricity 59

Adaptive Business Services

DECEMBER 28, 2022

I had spent a part of 2022 trying to break into electric signage (my background as an owner and a manager) as a vertical market for my consulting services. Being persistent, I’m not giving up on that market, at least not yet. Hopefully, I can rely on pure selling instead. I had also gained very little traction toward that goal.

Electricity 71

Electricity Referrals CRM Consult 71

Salesforce

FEBRUARY 14, 2022

Think about the business model Apple was introducing: We’re going to get some really expensive real estate, then we’re going to build a really expensive store, we’re going to fill it with lots of expensive payroll, and we’re going to do it to sell a commodity that has an 8% to 10% margin. Let’s do free classes.

Service 98

Service Customers Electricity Real Estate 98

Lead Fuze

DECEMBER 15, 2023

His yearly Poor Richard’s Almanack, sold up to 10,000 copies per year and included seasonal weather forecasts, household hints, and poems. The Locomotive’s main goal was not just to sell insurance policies, but rather to help steam users operate their equipment safely. Could you please give more details?

Electricity 52

Electricity Promote Engineering Entertainment 52

Sales Pop!

SEPTEMBER 9, 2021

For Pipeliner, this was conceptually the most significant barrier we had to overcome because a salesperson is not selling a process, but a product. To provide a real-world example, do you think General Electric (GE) only has a single sales process for their entire product line? A price list can be created and edited at any time.

Pipeline 98

Pipeline Price Product Electricity 98

Partners in Excellence

FEBRUARY 28, 2024

Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” ” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling.

Customers 122

Customers Contract Consult Electrical Engineering 122

Salesforce

JUNE 8, 2022

Your team knows what to do because you’ve set them up for success with the right enablement. Remote assistance, service agreements, work plans, and self-service in field service management put safety first and set you up to generate revenue. Work plans provide an opportunity to generate revenue with upselling or cross-selling.

Service 98

Service Cross-sell Appointment Electricity 98

ConversionXL

MAY 8, 2019

Best-selling author Bob Burg developed the “know, like, trust” model. Taken to the extreme, the strategy leads to massive round-up posts (e.g. Created by Kitchen Cabinet Kings , the potato chip infographic earned write-ups and links from nearly 100 websites, including Today. Content marketing and the “know, like, trust” model.

Closing 131

Closing Electricity Education Non-Profits 131

Spiro Technologies

JUNE 30, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. So you start talking about lowering your electric bill, having a smaller AC unit and managing, like I said, the airflow in and out of that home. Who knew that somebody needed to come up with that.

Sell 52

Sell Contract Electricity Up-sell 52

Adaptive Business Services

NOVEMBER 28, 2018

One night, I got up in the middle of a class and I walked out. I did like selling and merchandising. I still liked selling and thus I began my pursuit of an outside sales opportunity. They got me out of Los Angeles and up here to Boise. So, I did the obvious. I never even went back to cancel my classes. I was done.

Sell 48

Sell Electricity Retail Territory 48

Salesforce

SEPTEMBER 19, 2023

The problem is, many salespeople give up before they reach that yes. The make-or-break nature of sales closing can make it one of the most stressful aspects of selling, but it doesn’t have to be. Summary Close Sales cycles can be long, especially for B2B selling. Know the customer Selling shouldn’t feel like selling.

Technique 105

Technique Closing Sales Electricity 105

Adaptive Business Services

APRIL 12, 2023

The course ended up being a total and abysmal failure. However, everything, videos and documents that were associated with that course were backed up on my Google Drive. My first eBook was called “Focused Social Selling”. Then there were the 100s of man hours in creating it.

Electricity 71

Electricity Networking CRM Business Services 71

Spiro Technologies

JULY 29, 2022

O n this podcast, I talk with company leaders about how they’re monetizing the business of making, moving and selling products. So from a business perspective, we sell anything through to furniture manufacturers, to somebody who’s repairing or refurbishing a boat. Adam Honig: “That’s fine with me” says Kirk.

Sell 52

Sell E-commerce Up-sell Strategize 52

Adaptive Business Services

SEPTEMBER 1, 2021

In an earlier article I spoke a bit about returning to my roots … selling. I spent my life in B2B sales and over 15 years in the electric sign industry. This included selling, managing, and ownership positions. I am also putting together the final edits on my eBook … “Selling Signs – Lessons From the Trenches”.

Service 71

Service Electricity CRM Sales 71

Sales Gravy

DECEMBER 18, 2020

On this inspiring episode of the Sales Gravy podcast, Jeb Blount (Virtual Selling) talks to Brian Knox, owner and founder of B Knox Photography. This young entrepreneur leveraged Fanatical Prospecting to quickly ramp up his successful and fast-growing photography business that he started this year. I was averse to it.

Prospecting 98

Prospecting Electricity Cold Call Inside sales 98

Martech

FEBRUARY 13, 2023

The team at OpenView Partners, a venture capital firm, makes this thoughtful observation about the rise and appeal of PLG as a GTM strategy: “Software has become a fundamental utility powering our working lives — just like water, electricity, the internet and mobile broadband.

Growth 104

Growth GTM Product Cross-sell 104

SaaStr

OCTOBER 21, 2022

For example, it took forty-six years from the advent of electricity for one-fourth of the population to use it. Braze has built a business by selling to job titles that did not even exist when it first began. Companies will try to grow before the market is truly ready, clawing their way up an inelastic curve. Ask yourself: .

Electricity 92

Electricity Growth Technology Technology 92

Adaptive Business Services

AUGUST 11, 2021

Up to 1,000 custom data fields in a wide range of field formats. My background is in the electric sign business which is a custom manufacturing industry. Thank you and good selling! One of the nicest things about Nimble CRM is that it can be highly customized in order to meet your specific needs including as a Signage CRM ….

CRM 77

CRM Customers Electricity Manufacturing 77

Salesforce

AUGUST 27, 2021

Adapting to an assortment of omni-channel behaviors like these takes more than partnering with a third-party vendor to sell your inventory online. If you’re old enough to remember going to different dealerships to learn about all of your car options, then you know it could take up your entire Saturday. Guided selling.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

Salesforce

NOVEMBER 15, 2022

Revenue growth is not just about selling more of the same products to the same customers. Take it from Schneider Electric. Schneider Electric drives efficiency across the company — enabling its sales reps to close deals 30% faster and save $2.7 million in IT costs over a three-year period.

Electricity 98

Electricity Objectives and Key Results Technology Technology 98

SaaStr

OCTOBER 21, 2022

For example, it took forty-six years from the advent of electricity for one-fourth of the population to use it. Braze has built a business by selling to job titles that did not even exist when it first began. Companies will try to grow before the market is truly ready, clawing their way up an inelastic curve. Ask yourself: .

Electricity 77

Electricity Growth Technology Technology 77

Sell Or Die

FEBRUARY 21, 2019

Having 36+ years as a full service mechanical and mission critical environments contractor with a heavy emphasis on service, maintenance and repair, Greg specializes in mission critical cooling (Heat Rejection) and electrical infrastructures, as well as the comfort cooling surrounding them. SEE JEFFREY LIVE It's time to skill-up.

Sell 40

Sell Electricity Service Trust 40

Salesforce

MARCH 28, 2022

Here are a few examples of well known brand messages: Examples of brand messages from General Electric, Nike, Walmart and others. Is your audience made up of c-level execs and requires a more serious tone? Let’s focus on taglines, since they encompass the overall company vision. What’s your ultimate goal? Tone of voice.

Electricity 98

Electricity Angle Pitch Campaign 98

Martech

DECEMBER 1, 2023

And rather than hiring another sales rep or BDR, you can automate the process and set up CRM correctly. You don’t buy an electric screwdriver to drive nails, do you? Then, let your sales executives (SEs) focus on actually selling rather than doing manual tasks like filling up CRM or following up with the clients.

Process 104

Process Customers Appointment Pharmaceutical 104

Adaptive Business Services

MARCH 21, 2018

Let me say that the world of electric guitars is far more complex than I had ever envisioned. And, if we are talking about opportunities , let’s apply this to selling. Selling is a tough business. Poorly performing reps are known to give up too quickly and too easily. I now find myself wading through it all.

Sell 54

Sell Electricity Up-sell Growth 54

Spiro Technologies

AUGUST 5, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products and of course, having fun along the way. Rick and I were at the Applied AI for Distributors event, and we had some breakfast together and happened to strike up a really interesting conversation.

E-commerce 59

E-commerce Manufacturing Electricity Gaming 59

Salesforce

SEPTEMBER 19, 2023

Get AI-driven insights that help you boost revenue Sell smarter with a revenue intelligence platform built into Sales Cloud. Speed up revenue growth with actionable intelligence and insightful visualizations to address pipeline gaps and hit forecasts. Revenue intelligence is a data-driven way to sell. And what about metrics?

Pipeline 59

Pipeline Cross-sell Finance Electricity 59

Adaptive Business Services

OCTOBER 20, 2021

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. You simply must have certain tools and knowledge in place if you are going to maximize your selling potential. You are selling advertising. Sell advertising.

Construction 71

Construction Electricity Angle Sales 71

Search Engine Land

MARCH 28, 2023

In addition, it sets a website up to be an authority and expert on a subject matter by providing complete answers through multiple pages of quality content on a topic. The image below shows how you might group categories of topics for a power tools site that sells cordless power tools, electric power tools and gas-powered tools.

Electricity 89

Electricity User Experience Engineering Trust 89

Adaptive Business Services

NOVEMBER 3, 2021

I had played around with guitars a few times growing up but I never really learned to play. My preference is electric guitars. I’d like to sell a couple of guitars and amps. I don’t need to sell them and, who knows, someday I may even like them. Several years ago now, I decided that I needed a hobby. There it is!

Electricity 62

Electricity Price Up-sell Business Services 62