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Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Are you getting the most from your stack?

Territory 113
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Leveraging ChatGPT to Create LinkedIn Profile Summaries

Adaptive Business Services

His success includes training salespeople in the electric sign industry, leading to substantial new business generation. Hes currently learning to play the electric guitar and has a keen interest in supporting and guiding others in both professional and community settings.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Scott Barker: [4:31] Yeah couldn’t couldn’t agree more i mean i feel like anytime we have these big technological bumps and it’s funny you say internet companies because like when the internet first came out people were like yeah we’re an internet company right and. So you are number one.

GTM 102
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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment? The product innovations are only beginning. Let’s look at one model company you can learn from.

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Introducing SaaStr Workshop Wednesdays! New Content, Every Week, Always Live, Never Recorded

SaaStr

The accelerating pace of new technology has defined the modern era. For example, it took forty-six years from the advent of electricity for one-fourth of the population to use it. Technological change needs to mesh with human change to capture new opportunities. How will technology change around it?”. Ask yourself: .

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Why Value-Added Customer Experience Is the Future for Energy and Utilities Companies

Salesforce

Residential, commercial, and municipal customers are turning to distributed energy resources (DER) like solar and storage, and technologies like demand response (DR) in search of new ways to self-generate, store, and control their energy. Leverage technology to add value to customer experience. And don’t forget to test, and retest.

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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. websites through eye-tracking technology”. Read the full study here. Read the full study here.