Martech

AUGUST 9, 2024

Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. This project aims to save $100 million in electricity costs in its first 10 years.

Territory 110

Territory Transportation Electricity Government 110

Hubspot

JANUARY 27, 2020

One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. For that reason, we're always reading, meeting with more experienced individuals, and using our naivety as a strategic advantage.". In general, it's best we confront failure honestly, instead of hiding from it.

Growth 101

Growth A/B testing Campaign Electricity 101

Spiro Technologies

AUGUST 5, 2024

Rick Pozniak : I’ve been in the industrial distribution space my whole life, specifically in electrical distribution, working for some of the bigger guys, Rexel and Sonepar, and doing a lot of digital work there. Rick Pozniak : It’s funny too, in the electrical space where I’m most familiar, there’s lots of consolidation.

E-commerce 59

E-commerce Manufacturing Electricity Gaming 59

Hubspot

FEBRUARY 19, 2018

McRaven gave a Commencement speech to the University of Texas at Austin. Whether you’re interested in becoming the next YouTube superstar, Instagram influencer, iTunes podcaster, or Spotify musician, his book offers strategic advice drawn from other successful influencers’ real experiences. And Maybe the World by William H.

Electricity 78

Electricity Start-ups Follow-up Negotiate 78

Sales Hacker

OCTOBER 20, 2020

John helps people and businesses grow by working with individuals, entrepreneurs and leaders to develop a vision for where they want to be and a strategic plan to get there. I invested heavily in the proper attire to be a Texas barbecue and fried chicken restaurateur. John, welcome to the show. I also have 14 pairs of cowboy boots.

Gaming 81

Gaming Hospitality Objectives and Key Results Clients 81

Spiro Technologies

JUNE 30, 2022

So you start talking about lowering your electric bill, having a smaller AC unit and managing, like I said, the airflow in and out of that home. With the freeze that occurred down in Texas, that was difficult. Adam Honig: Yeah, I know a lot of people in Texas who don’t have winter coats, like that’s just not a thing.

Sell 52

Sell Contract Electricity Up-sell 52

Hubspot

OCTOBER 28, 2019

A few years ago, when launching its Photo app , Google set up a pop-up food truck in Austin, Texas where they'd give people cupcakes in exchange for photos taken on with the app. During the campaign, Budweiser sponsored phone-charging stations in bars and electric car charging stations. Need a more modern example? Get the joke?

Campaign 70

Campaign Gaming Launch Non-Profits 70