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Urban digital transformation: Insights for marketers from global smart cities

Martech

Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. This project aims to save $100 million in electricity costs in its first 10 years.

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Episode 40: Reskilling for the Future: Transforming the Workforce with AI

Spiro Technologies

Rick Pozniak : I’ve been in the industrial distribution space my whole life, specifically in electrical distribution, working for some of the bigger guys, Rexel and Sonepar, and doing a lot of digital work there. Rick Pozniak : It’s funny too, in the electrical space where I’m most familiar, there’s lots of consolidation.

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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. For that reason, we're always reading, meeting with more experienced individuals, and using our naivety as a strategic advantage.". In general, it's best we confront failure honestly, instead of hiding from it.

Growth 101
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Make it. Move it. Sell it. — Episode #2

Spiro Technologies

So you start talking about lowering your electric bill, having a smaller AC unit and managing, like I said, the airflow in and out of that home. With the freeze that occurred down in Texas, that was difficult. Adam Honig: Yeah, I know a lot of people in Texas who don’t have winter coats, like that’s just not a thing.

Sell 52
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PODCAST 132: The Internal Game: Coaching Your Way to Success in Sales with John Mark Shaw

Sales Hacker

John helps people and businesses grow by working with individuals, entrepreneurs and leaders to develop a vision for where they want to be and a strategic plan to get there. I invested heavily in the proper attire to be a Texas barbecue and fried chicken restaurateur. John, welcome to the show. I also have 14 pairs of cowboy boots.

Gaming 75
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We Read 9 Self-Help Books So You Don’t Have To

Hubspot

McRaven gave a Commencement speech to the University of Texas at Austin. Whether you’re interested in becoming the next YouTube superstar, Instagram influencer, iTunes podcaster, or Spotify musician, his book offers strategic advice drawn from other successful influencers’ real experiences. And Maybe the World by William H.

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10 Clio Winning Campaigns That Marketers Can Learn From

Hubspot

A few years ago, when launching its Photo app , Google set up a pop-up food truck in Austin, Texas where they'd give people cupcakes in exchange for photos taken on with the app. During the campaign, Budweiser sponsored phone-charging stations in bars and electric car charging stations. Need a more modern example? Get the joke?