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How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. This project aims to save $100 million in electricity costs in its first 10 years. Austin succeeded because by building on existing strengths while pivoting towards a new identity.
Competition and expectations mean utilities need to proactively strategize on how to enhance customer experiences as part of their business model. Competition and expectations mean utilities need to proactively strategize on how to enhance customer experiences as part of their business model.
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In the second industrial revolution, electricity and other scientific advancements led to mass production. Transportation and communication costs will drop, logistics and global supply chains will become more effective, and the cost of trade will diminish, all of which will open new markets and drive economic growth.”
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Rick Pozniak : I’ve been in the industrial distribution space my whole life, specifically in electrical distribution, working for some of the bigger guys, Rexel and Sonepar, and doing a lot of digital work there. Rick Pozniak : It’s funny too, in the electrical space where I’m most familiar, there’s lots of consolidation.
In case you’re not familiar with MAC Products, they are a producer of products and services for the transmission, distribution, and control of electrical power. Maybe just tell us a little bit more about MAC Products and this distribution and control of electrical power. Welcome to the podcast, Eddie. It sounds pretty technical.
I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. The challenge is to think more strategically and not transactionally. Adam Honig: Oh, yeah. So, it sounds familiar. Joe Shoemaker: Exactly.
I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. The challenge is to think more strategically and not transactionally. Adam Honig: Oh, yeah. So, it sounds familiar. Joe Shoemaker: Exactly.
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