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Urban digital transformation: Insights for marketers from global smart cities

Martech

Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. This project aims to save $100 million in electricity costs in its first 10 years. The 100 MWdc solar plant, a green-energy star for the region, recognized a need for further digital transformation during conversations with FTC Solar.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

Remember Memorial Hermann, the hospital in Texas that completed the first live-tweeted open heart and brain surgeries? General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. 1) Healthcare.

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

For example, the electric company charges customers for the amount of energy they use each month. Some companies also measure billing in specific units, such as minutes for telecom or units of electricity. However, the cost can fluctuate widely from month to month. SaaS: Here, pricing is based on the usage of particular features.

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