Urban digital transformation: Insights for marketers from global smart cities
Martech
AUGUST 9, 2024
Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. This project aims to save $100 million in electricity costs in its first 10 years. The 100 MWdc solar plant, a green-energy star for the region, recognized a need for further digital transformation during conversations with FTC Solar.
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