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Urban digital transformation: Insights for marketers from global smart cities

Martech

Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. This project aims to save $100 million in electricity costs in its first 10 years. Now, we’re seeing new players enter the field. Are you getting the most from your stack?

Territory 121
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Your Business Needs a Bigger Sustainability Strategy

Salesforce

Once they make greener products, like electric cars and plant-based burgers, companies then need to increase consumer demand for them. Many report what are known as Scope 1 and 2 emissions – direct emissions from a company’s operations and indirect emissions stemming from purchased energy such as electricity and heat.

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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. In general, it's best we confront failure honestly, instead of hiding from it. The Ruinous Path of Success Theater: GE's Horror Story. 18 months in, they've 50x'd organic traffic, but leads are only up 15%.".

Growth 101
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Episode 40: Reskilling for the Future: Transforming the Workforce with AI

Spiro Technologies

Rick Pozniak : I’ve been in the industrial distribution space my whole life, specifically in electrical distribution, working for some of the bigger guys, Rexel and Sonepar, and doing a lot of digital work there. Rick Pozniak : It’s funny too, in the electrical space where I’m most familiar, there’s lots of consolidation.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

Remember Memorial Hermann, the hospital in Texas that completed the first live-tweeted open heart and brain surgeries? General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. 1) Healthcare.

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We Read 9 Self-Help Books So You Don’t Have To

Hubspot

McRaven gave a Commencement speech to the University of Texas at Austin. As Sincero writes, “You may have heard stories about people who had these major breakthroughs … they found a lump or got their electricity turned off … when suddenly they woke up, transformed. Make Your Bed: Little Things That Can Change Your Life. McRaven (2017).

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Make it. Move it. Sell it. — Episode #2

Spiro Technologies

So you start talking about lowering your electric bill, having a smaller AC unit and managing, like I said, the airflow in and out of that home. With the freeze that occurred down in Texas, that was difficult. Adam Honig: Yeah, I know a lot of people in Texas who don’t have winter coats, like that’s just not a thing.

Sell 52