Remove Electricity Remove Trust Remove X-functional
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 102
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 83
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How to Build a Product Launch Strategy

ConversionXL

X demos booked in introduction, X revenue in growth). This familiarity engenders trust, which helps to build awareness and loyalty. The market clearly yearns for: A high-resolution zoom lens from a large distance Achieving this functionality without having to lug big equipment around. The key to success is consistency.

Launch 96
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What Nike.com (and Others) Can Teach You About Building Persuasive Product Pages

ConversionXL

Even something as unremarkable as an electric toothbrush becomes more appealing if the site that sells it actually tries to more persuasive. Customize this shoe” is clearly under the Add to Cart button… …which also has sizing, quantity & a “save for later” functionality surrounding it.

Product 98
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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

We have feature X that they don’t.”. Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Your competitor has feature X, you need feature X. Only category connoisseurs could highlight some functional differences between the shoes. They’ll always catch up.

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GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCO

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. And, you know, for a period of time, people thought about, um, General Electric. How much would you pay for each?

GTM 106