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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 101
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 83
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Uncovering a Customer’s Budget

Adaptive Business Services

Is it functionality that floats their boat? Well, we could spend up to x dollars. There are a huge number of variables in electric signs. Then, what happens to them if they don’t make this purchase? How will their business be affected? Finally, what aspects of purchasing are most important to them? How to ask the big question .

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How to Build a Product Launch Strategy

ConversionXL

X demos booked in introduction, X revenue in growth). The market clearly yearns for: A high-resolution zoom lens from a large distance Achieving this functionality without having to lug big equipment around. The model was introduced in 2012, back when there was still low consumer awareness around electric cars.

Launch 96
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The Ultimate Guide to Augmented Reality

Hubspot

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." With projection-based AR, you could project a functioning keyboard on your desk. AR technology was born at Harvard University in 1968. Sounds intimidating, right?

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What Nike.com (and Others) Can Teach You About Building Persuasive Product Pages

ConversionXL

Even something as unremarkable as an electric toothbrush becomes more appealing if the site that sells it actually tries to more persuasive. Customize this shoe” is clearly under the Add to Cart button… …which also has sizing, quantity & a “save for later” functionality surrounding it.

Product 98
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The Endless Suck of Best Practice and Optimisation Experts

ConversionXL

I may have something really complicated where I need to inspect the engine, trace the electrical signals or plug in a diagnostic system. My experience in observing and fixing things — these patterns do make me a better diagnostician but they don’t function as truths — they guide and inform my work but they don’t provide guarantees.

UX 111