Martech

DECEMBER 10, 2024

To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. With generative search engines increasingly pulling responses from brand-owned content, marketers who adapt their strategies to GEO can: Increase visibility in generative search results. Think of GEO as SEOs smarter sibling.

Engineering 137

Engineering UX Represent User Experience 137

Search Engine Land

SEPTEMBER 12, 2024

SearchGPT is an AI-powered search engine that combines the strengths of traditional search engines with the advanced conversational abilities of large language models. It delivers answers to user queries using real-time information from across the web.

Engineering 100

Engineering Click Through Rate CTR Conversion 100

Martech

SEPTEMBER 26, 2024

WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how WP Engine broke thousands of customer sites yesterday in their haphazard attempt to block our attempts to inform the wider WordPress community regarding their disabling and locking down a WordPress core feature in order to extract profit.

Engineering 98

Engineering Legal Customers Product 98

SaaStr

DECEMBER 10, 2024

In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams. Engineering Directors : Often your champion and key influencer who can take you to the final approver.

Engineering 96

Engineering Sell Technical Sales B2B 96

Martech

SEPTEMBER 18, 2024

Dig deeper: The new blueprint for customer experience: Always on, always listening Strategies to turn CX into a revenue engine Sometimes, in our race to find the next innovative marketing tactic, we forget that the basics still work. It becomes the engine of sustained growth and a central driver of business success. Processing.

Engineering 122

Engineering Drivers/motivators Repeat business Referrals 122

Search Engine Land

AUGUST 28, 2024

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. On July 10, Alibaba’s search engine, Quark, launched its AI-driven “Super Search Box.”

Engineering 93

Engineering X-functional Real Estate Launch 93

Search Engine Land

AUGUST 26, 2024

It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. The term “optimization” no longer fits what we’ve been doing for the past 30 years because search engines have always been a sophisticated form of generative AI. Like SEO itself, it is still not rocket science.

Engineering 116

Engineering Gaming Networking Trust 116

Martech

DECEMBER 12, 2024

The latest round in the battle between WordPress owner Automattic and WP Engine was won by the latter with California District Court judge Araceli Martnez-Olgun issuing an injunction to prevent Automattic blocking WP Engine’s access to WordPress.org resources and continuing to interfere with its plugins. Processing.

Engineering 110

Engineering Process 110

Iannarino

AUGUST 26, 2022

At a company event, two engineers were elated to share that two of their dream clients had downloaded a lead-generation piece from the website. In the next sentence, the engineers disclosed they had been hoping for an event like this for five years. The company’s entire staff applauded the good news.

Cold Call 249

Cold Call Lead generation Engineering Clients 249

Iannarino

JULY 2, 2023

Like all true believers , he was certain that his company’s solution was better than any of their competitors, describing it as the “secret sauce,” and referring to their super-smart engineers.

Conversion 275

Conversion Sports Engineering Sales 275

Iannarino

FEBRUARY 24, 2023

A flywheel is a mechanical device used to smooth out energy in combustion engines. It's also a heavy wheel used to oppose and moderate the fluctuation of speed through its inertia. Jim Collins, the author of several books about how companies grow or decline, added a monograph called Turning the Flywheel to accompany his book Good to Great.

Growth 260

Growth B2B Engineering Sales 260

Iannarino

JULY 5, 2022

No one knows for certain who reverse-engineered the successful salespeople’s process and taught it to the rest of their sales team. A long time ago, sales leaders sought a solution for their uneven results. Some members of their teams were able to win deals, while others struggled.

Sales 249

Sales Engineering Process 249

Sales Hacker

DECEMBER 17, 2024

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. And then originally trained as an aerospace engineer. Jin, my co-founder, was an engineering leader.

GTM 57

GTM Engineering Electricity X-functional 57

ClickFunnels

DECEMBER 12, 2021

For example: Let’s say that you have a SaaS company that sells software for software engineers. The holistic approach to lead generation would be to create a lead generation strategy designed to attract software engineers. But guess what? That’s not the metric you should be focusing on!

Lead generation 263

Lead generation UX Contact Engineering 263

Iannarino

MARCH 6, 2024

Evolution from Spray-and-Pray to Ideal Customer Profile Targeting In the last decade, sales organizations moved away from a spray-and-pray approach, adopting a strategy engineered to target their Ideal Customer Profile (ICP).

Sales 204

Sales Engineering Customers 204

Martech

SEPTEMBER 30, 2024

Prompt design vs. prompt engineering Over the past two years, prompt engineering has become “all the rage” for engineers and coders. To use an analogy, website design differs from website engineering with JavaScript, HTML and CSS. In the same vein, prompt design is different from prompt engineering.

Engineering 140

Engineering Management Consulting Start-ups Conversion 140

Search Engine Land

JULY 2, 2024

That’s still 3 billion more clicks than any other search engine or answer engine gets in a single day. While this data is imperfect (just as all data is to some extent), it may help you understand the evolving behavior of searchers as Google shifts more toward becoming an answer engine rather than a search engine.

Engineering 136

Engineering Represent Consult Launch 136

Martech

AUGUST 6, 2024

As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. The Justice Department said it was because Google paid other companies to make its search engine the default setting. Search engine dominance made Google a prime location for digital advertising.

Commission 126

Commission Market share Engineering Launch 126

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Strategize 133

Strategize User Experience High impact Construction 133

Martech

AUGUST 6, 2024

This ruling … presents an opportunity for privacy-first engines (like DuckDuckGo and Brave) to go on the offensive to gain traction, potentially becoming the default options on devices or platforms.”

Non-Profits 137

Non-Profits Engineering Price Market share 137

Search Engine Land

AUGUST 12, 2024

Follow along and check off each step as you go to create content that both search engines and readers will love. Leaning too heavily on one or the other could impact your share of organic traffic, so a balanced approach is best for optimal search engine results. Here are some tips on writing for people and search engines.

Engineering 112

Engineering Trust Follow-up Niche 112

Search Engine Land

MAY 13, 2024

OpenAI is building a search engine , and Google’s Search Generative Experience is likely expanding soon. Search engines are clearly evolving (very fast), but it seems like neither our mental models of search engines nor our philosophy of SEO have evolved as quickly. A search engine’s responsibility is to its users.

Engineering 133

Engineering Legal Start-ups Trust 133

Veloxy

SEPTEMBER 29, 2021

But, you’re not an application engineer. Fortunately, some engineers work at your company. Software engineers can help you cultivate relevant automatic functions. Use engineers’ insights to develop marketing content. So, your IT department is an incredible asset.

Territory 342

Territory Represent Sales Lead generation 342

Partners in Excellence

APRIL 15, 2024

Something many people may not know is that Barry was trained as a civil engineer. Instead, I received my college degree in civil engineering. I consider the six years working as an engineer in the public sector and obtaining my license to be a “detour” in my career. From then on, I became a student of sales!

Sell 139

Sell Retail Commission Engineering 139

Martech

AUGUST 15, 2024

Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it. Marketing is the engine that accelerates sales. While ROI provides a common language, the perception of value can differ greatly across functions. Accelerate revenue growth.

Growth 127

Growth Entertainment Sports Strategize 127

Martech

MAY 17, 2024

As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. The Justice Department claims it is because Google paid other companies to make its search engine the default setting. The search engine dominance made Google a prime location for digital advertising.

Commission 130

Commission Government Market share Engineering 130

ClickFunnels

DECEMBER 9, 2021

Say, if you sell a SaaS product for software engineers, it might be tempting to start creating content that appeals to people who want to learn how to code despite it making zero business sense. Because: Content like that is much cheaper to produce than content aimed at software engineers.

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

Martech

SEPTEMBER 13, 2024

.” Dig deeper: AI and security are the focus of latest Salesforce acquisitions Agentforce is powered by an upgraded version of Salesforce’s Einstein AI called Atlas Reasoning Engine, which is “designed to simulate how humans think and plan.” These are what the company is calling Agentforce One.

Launch 123

Launch Pitch Represent B2B 123

ClickFunnels

DECEMBER 8, 2021

Search Engine Optimization. Search engine optimization refers to the process of optimizing your website and all its pages to rank in Google for high-value keyword phrases. Well, the next step is simple — we need to drive as much traffic to your lead-gen sales funnel as possible! It takes a bit of time to start working.

Lead generation 256

Lead generation Real Estate Cold Call Commission 256

Martech

JUNE 5, 2024

Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. To overcome this, connecting data from various source systems and performing feature engineering is essential. This step is crucial for ensuring the accuracy and reliability of the AI model.

Objectives and Key Results 128

Objectives and Key Results Government Teamwork Engineering 128

Search Engine Land

APRIL 26, 2024

As a reminder, on March 5th we launched a number of meaningful enhancements to our core systems, as well as several updates to our spam policies, to reduce content created for search engines on Search. In short, write helpful content for people and not to rank in search engines. 45% reduction.

Engineering 144

Engineering User Experience Launch Start-ups 144

Martech

AUGUST 5, 2024

SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Additionally, consider using search engine marketing (SEM) to target specific keywords that potential contacts might be searching for, driving them to your landing pages. Use SEO best practices to improve visibility in search engines.

B2B 128

B2B A/B testing Lead generation Objectives and Key Results 128

Martech

AUGUST 8, 2024

Dig deeper: Unlock marketing efficiency: The essential guide to martech stack optimization Understanding the Pareto principle Vilfredo Pareto, born in Paris in 1848, was an Italian engineer, economist and sociologist. Pareto began his career as a civil engineer before moving into economics and sociology.

Objectives and Key Results 128

Objectives and Key Results Strategize Technology Technology 128

Martech

AUGUST 15, 2024

It provides prompt engineering for marketers and contextualizes brand performance to streamline Language Model Optimization (LMO). This tool simplifies assessing brand visibility in AI search by eliminating the need for specialized AI knowledge.

Commission 131

Commission Engineering Launch Conversion 131

SaaStr

JULY 20, 2024

So, as you’re considering hiring your VP of Sales or Engineering, find a great executive recruiter to work with and eat the bill. Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. Scale the GTM engine. How do you do that? Why did they do this?

GTM 118

GTM X-functional Engineering Referrals 118

Veloxy

FEBRUARY 22, 2022

And if you need help finding topics to write about, reverse engineer the process by reviewing the most popular pain points of your customers. Social Selling Tip : Look at some of your greatest customer case studies, and see how you can reverse engineer their success into a curiosity-building question like I shared above.

Sell 231

Sell Niche Referrals Sales 231