SaaStr

JANUARY 8, 2025

Having joined Checkr from Google in 2022, Lindsay shared valuable insights about identifying and executing on major opportunities for improvement within an already mature go-to-market organization. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.

Objectives and Key Results 119

Objectives and Key Results Growth Engineering Quota 119

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Over-engineering the customer experience CX is one of the most valued company assets in gaining market share and growing margins. The accelerated framework didn’t allow this.

Go To Market 108

Go To Market GTM Strategize Growth 108

SaaStr

FEBRUARY 3, 2025

Going Enterprise Is a Company-Wide Decision The #1 mistake? Thinking enterprise is just a go-to-market play. But watch out – this is a major undertaking that touches product, engineering, sales, and finance. In 2019, top SaaS companies spent 50-55% of revenue on sales and marketing. It’s not.

Hospitality 111

Hospitality Price Manufacturing Engineering 111

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 111

Go To Market GTM Non-Profits Quota 111

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 101

Go To Market Process GTM Education 101

SaaStr

APRIL 30, 2024

You shouldn’t be adding a bunch of sales reps or spending a bunch of money on marketing if the economics aren’t sustainable. The growth engine from both sales and marketing should to be working before you add gas to it. They’re the engine of the business. Kyle made this mistake in his first startup.

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

Martech

NOVEMBER 1, 2024

This strategy, often overshadowed by acquisition-focused ABM, is emerging as a powerful engine for long-term success. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability.

Growth 133

Growth GTM B2B Strategize 133

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. Without it, you don’t have a business.

Go To Market 111

Go To Market GTM Cross-sell Growth 111

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.

Go To Market 128

Go To Market Growth GTM Product 128

SaaStr

FEBRUARY 20, 2024

Gusto is a high-velocity, high-scale acquisition and expansion engine, and one we can all learn from. In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same.

Go To Market 110

Go To Market Territory Technique A/B testing 110

Sales Hacker

JUNE 12, 2024

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. 44:07) One thing that is working for Elizabeth in go-to-market right now.

GTM 123

GTM Engineering Growth Cross-sell 123

SaaStr

MARCH 16, 2025

He spent over eight years scaling their marketing from zero to supporting a multi-billion dollar public company. Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth.

Negotiate 99

Negotiate GTM Campaign Growth 99

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 108

GTM Growth B2B Pipeline 108

SaaStr

NOVEMBER 8, 2024

CRO Confidential podcast host Sam Blond chats with the CEO and co-founder of Clay, Kareem Amin, about two major topics: The evolution of Go-To-Market systems: where we are today with the incorporation of AI, and where we’re headed. It blends AI and SaaS and can speed up the outbound Go-To-Market process.

GTM 111

GTM Growth Campaign Cold Call 111

SaaStr

NOVEMBER 1, 2023

Ask yourself, “ How do I go and sell something before I go about the work of committing engineers to it and building it?” The six GTM models Divvy used going from 0 to a $2.5B You have to figure out what someone is willing to pay or change their behavior for.

Go To Market 110

Go To Market GTM Quota Up-sell 110

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 115

GTM X-functional Pipeline Construction 115

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B How could they, as a revenue team, make sure the things they were advocating for their product and engineering partners to build were the right things? The post Go to Market Strategies That Led To Divvy’s $2.5B

Go To Market 98

Go To Market GTM Quota Up-sell 98

SaaStr

JULY 27, 2022

As a result, they’ve continued perfecting their marketing engine to support automatic or self-guided transitions to eliminate any final sticking points before a conversion. . Secret 5: Build a B2C Rather Than a B2B Marketing Engine. Unhappy customers can kill your growth engine.

Go To Market 97

Go To Market GTM B2C Price 97

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

APRIL 25, 2023

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Celonis started 12 years ago in Germany and recently began its move into the U.S. This has resulted in amazing hypergrowth.

Engineering 97

Engineering GTM Territory Management Consulting 97

Martech

JULY 30, 2024

For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic. Social media marketing is essential for both startups and large corporations.

X-functional 109

X-functional Territory Customer Relationship Management CRM 109

SaaStr

MAY 13, 2022

Tracy Kraft, VP of Global Revenue Marketing at Demandbase, breaks down her strategy for building successful revenue marketing engines for large multinational companies and small startups. What is revenue marketing? “Marketing is not a service provider. Marketing is not a cost center. The Right Toolkit.

Engineering 98

Engineering Objectives and Key Results GTM Growth 98

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. Startup to watch Paid – Manny Medina officially launched his new company, a business engine for AI agents, along with 10M raised.

Cold Call 71

Cold Call GTM Objection handling Sales 71

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Common pitfalls: Resource allocation conflicts: Enterprise and PLG teams require different marketing, sales, and product support creating an internal tug-of-war. Striking a balance is tough. Prioritization is key.

Growth 79

Growth GTM Product Government 79

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Their strategy?

Territory 76

Territory Drivers/motivators Quota Pipeline 76

Martech

NOVEMBER 27, 2024

Training people in prompt engineering and system integrations is not enough. McKinsey highlights that a remarkable 75% of AI’s value will be realized across five business functions, three of which are non-technical: customer operations, marketing and sales. AI continues to embed itself into the fabric of business.

GTM 112

GTM Teamwork Technology Technology 112

Martech

SEPTEMBER 11, 2024

Dig deeper: 5 secrets to cross-functional collaboration in marketing Cross-functional VOC programs give the customer a seat at the table Go-to-market strategies, especially in marketing, often fall victim to magpie syndrome. The last person the executive or sales lead spoke to suddenly holds all the influence.

Cross-sell 107

Cross-sell Customers UX A/B testing 107

SaaStr

MARCH 30, 2025

Initial International Expansion Struggles While not explicitly detailed in their conversation, HubSpot’s early international moves faced challenges with localization, go-to-market strategies, and adapting their inbound motion to different markets. Build expansion revenue. Establish a path to $100M ARR and profitability.

CRM 71

CRM Price Growth Engineering 71

SalesLoft

APRIL 25, 2024

Join us live as go-to-market experts share their best advice and insights from the frontlines of revenue — with tactics you can immediately implement at your organization. Chris Turner and Rebby John get this question a lot: what does a sales engineer do? Rebby: Ultimately the sales engineering role is a revenue function.

Engineering 52

Engineering Sales Education Finance 52

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

Pipeline 124

Pipeline Go To Market Cross-sell Sales 124

Sales Hacker

JANUARY 7, 2025

So that’s one model that work on the more you’re going to build that, then the challenge to, I would say, switch and help your partner to switch from an implementation model to more like a sales engine as well. You know, okay, are we aligned that this new line of product is going to be able to bring this amount of revenue?

GTM 117

GTM Sell Customers Cold Call 117

Sales Hacker

OCTOBER 25, 2023

Zach Lawryk is currently the Head of Global Solutions Consulting at Rippling , previously the VP of Solutions Consulting at Slack , Director of Sales Engineering at Box , and really began his career in tech at Salesforce as a Sales Engineer in 2005. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 123

GTM Consult Sell Engineering 123

Search Engine Land

SEPTEMBER 7, 2023

Join data experts as they unpack the emergence of the modern marketing data stack, its impact on how data and marketing teams approach go-to-market strategies to overcome data challenges, as well as how to create a single unified customer view to maximize ROI. Click here to view more Search Engine Land webinars.

Engineering 118

Engineering Presentation Go To Market Customers 118

Sales Hacker

SEPTEMBER 3, 2024

Go-to-market strategies for vertical SaaS companies to win in their market, such as going hyperlocal and focusing on multi-product. 32:02) Go-to-market strategies for vertical SaaS: going hyperlocal and focusing on multi-product. (55:15) 18:13) Overcoming HR pushback on programs for top performers. (28:35)

GTM 123

GTM Growth Price Go To Market 123

Sales Hacker

AUGUST 6, 2024

Andrew Johnston is currently the Head of Sales at Superhuman, where he leads the go-to-market strategy as part of the executive team. Previously, he built the Mid-Market and PLS motion at Scale AI and led the global sales team at SendGrid following its acquisition by Twilio and its IPO.

GTM 119

GTM Commission Go To Market Growth 119

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. 52:13 – One thing that is working for Noah Marks in go-to-market right now. 12:10 – Navigating the current economic challenges facing tech companies.

GTM 124

GTM B2B Growth Strategize 124

Sales Hacker

AUGUST 27, 2024

51:44) One thing that is working for Mark in go-to-market right now. brings this to life by centralizing your entire go-to-market execution in one platform. Highlights: (7:10) The domino effect of luck, timing, and key decisions in Braze’s success. (21:55)

GTM 123

GTM Go To Market Engineering Meeting 123