SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.

Go To Market 126

Go To Market Growth GTM Product 126

SaaStr

MARCH 16, 2025

He spent over eight years scaling their marketing from zero to supporting a multi-billion dollar public company. Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. The problem?

Negotiate 97

Negotiate GTM Campaign Growth 97

Sales Hacker

JUNE 12, 2024

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. 44:07) One thing that is working for Elizabeth in go-to-market right now.

GTM 125

GTM Engineering Growth Cross-sell 125

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. This might include: A GTM-aware engineer A RevOps or DataOps lead A senior revenue stakeholder 3.

GTM 107

GTM X-functional Engineering Government 107

Sales Hacker

DECEMBER 21, 2023

Each helped, but one “secret” weapon accelerated revenue and customers at an outsized rate: our highly technical Solutions Engineering team. Here’s how Stytch’s SE team unblocked revenue hurdles across our go-to market at Stytch and how this team could be a secret weapon for your revenue teams.

Engineering 127

Engineering Objectives and Key Results Drivers/motivators Teamwork 127

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 116

GTM X-functional Pipeline Construction 116

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” The category creation aspiration failure Popularized by evangelists from high-growth point solutions, this advice to create a new category was both the least achievable and most costly.

Go To Market 109

Go To Market GTM Strategize Growth 109

Heinz Marketing

MAY 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. How Intent Data Can Support Your GTM Strategy Intent data can play a critical role in helping you go to market. Focus on quality data.

Go To Market 110

Go To Market GTM Objectives and Key Results Technology 110

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Go To Market 109

Go To Market GTM Cross-sell Growth 109

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 109

Go To Market GTM Non-Profits Quota 109

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages.

X-functional 109

X-functional Territory Customer Relationship Management CRM 109

SaaStr

APRIL 30, 2024

How to build operational excellence into your organization at different stages of the growth curve. last year while operating at an LTV CAC of four and a half to one, and the growth rate was better in Q4 of ’23 than in Q1. So Kyle paused the Growth plan that was already in place until they got churn in a better place.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Martech

NOVEMBER 27, 2024

Training people in prompt engineering and system integrations is not enough. McKinsey highlights that a remarkable 75% of AI’s value will be realized across five business functions, three of which are non-technical: customer operations, marketing and sales. AI continues to embed itself into the fabric of business.

GTM 112

GTM Teamwork Technology Technology 112

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why Ecosystem-Led Growth for GTM? Let’s get into it.

GTM 124

GTM Growth Referrals Cross-sell 124

Sales Hacker

SEPTEMBER 3, 2024

Go-to-market strategies for vertical SaaS companies to win in their market, such as going hyperlocal and focusing on multi-product. Personal growth lessons on reframing your relationship with drive and ambition. 32:02) Go-to-market strategies for vertical SaaS: going hyperlocal and focusing on multi-product. (55:15)

GTM 125

GTM Growth Price Go To Market 125

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 101

Go To Market Process GTM Education 101

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Growth 129

Growth Pharmaceutical B2C Construction 129

Sales Hacker

AUGUST 13, 2024

Prior to her role at Iterable, Adriana held influential senior leadership positions at Tableau, where she significantly contributed to the company’s remarkable growth from $250 million to over $1 billion, culminating in the successful Salesforce acquisition.

GTM 123

GTM Growth B2C B2B 123

SaaStr

FEBRUARY 20, 2024

Gusto is a high-velocity, high-scale acquisition and expansion engine, and one we can all learn from. In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same.

Go To Market 109

Go To Market Territory Technique A/B testing 109

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Key Growth Drivers 1.

Territory 74

Territory Drivers/motivators Quota Pipeline 74

Sales Hacker

NOVEMBER 14, 2023

Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market. In 2022 Sean made the switch from operator to investor, currently serving as Managing Partner at Perkins Cove Partners.

GTM 123

GTM Growth Referrals Contract 123

SaaStr

JULY 27, 2022

So how did PayFit achieve such explosive growth? As a result, they’ve continued perfecting their marketing engine to support automatic or self-guided transitions to eliminate any final sticking points before a conversion. . Secret 5: Build a B2C Rather Than a B2B Marketing Engine.

Go To Market 97

Go To Market GTM B2C Price 97

SaaStr

JANUARY 3, 2023

In the current economic climate, investors weigh profitability over growth. There’s a trend toward transitioning from growth at all costs to paths to profitability. If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy.

Growth 104

Growth Drivers/motivators Go To Market Sales 104

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. Startup to watch Paid – Manny Medina officially launched his new company, a business engine for AI agents, along with 10M raised.

Cold Call 72

Cold Call GTM Objection handling Sales 72

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. What is revenue marketing? Marketing is not a cost center.

Engineering 98

Engineering Objectives and Key Results GTM Growth 98

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B When people hear about Divvy’s growth, they assume Divvy must have skipped a step. If you can get wins, you’re going to get more wins. If you take losses, you’re going to get more losses. How did they do it? They didn’t.

Go To Market 98

Go To Market GTM Quota Up-sell 98

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

SaaStr

AUGUST 10, 2023

Whether you’re going from nothing to something or already scaling and thriving beyond $10-100M, healthy, sustainable growth in SaaS is on every founder’s mind. 0-$1M — From Nothing To Something Within each growth stage, Kimball shares three themes of advice. Building a go-to-market function from scratch.

Growth 97

Growth Engineering Meeting Appointment 97

SaaStr

FEBRUARY 15, 2023

How do you build a best-in-class go-to-market model to get to 100mn ARR and beyond? Iconic PLG companies share how they integrated GTM into their growth strategy to go from single digits to over a billion in ARR. Team: Similar to scattered data, PLG companies often bifurcate their growth funnel.

Growth 97

Growth Product GTM Engineering 97

SaaStr

APRIL 25, 2023

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Celonis started 12 years ago in Germany and recently began its move into the U.S. This has resulted in amazing hypergrowth.

Engineering 97

Engineering GTM Territory Management Consulting 97

Sales Hacker

SEPTEMBER 24, 2024

The power of a founder’s personal brand and thought leadership to drive growth, especially in the early stages. The shifting landscape of B2B marketing and sales, and why every SaaS founder will need to build an audience via organic social media to succeed. 56:17) One thing that is working for Adam in go-to-market right now.

GTM 78

GTM Growth Launch B2B 78

Sales Hacker

OCTOBER 25, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. -Eli

Product 67

Product GTM Niche Growth 67

SaaStr

FEBRUARY 7, 2025

For context,Ron has an MBA and a master’s in engineering from Stanford. These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Leveraging Investors for Growth Another underutilized growth channel? You gotta know the product cold.) Talk to users. Ron recalls.

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. SDR hiring is declining, while AE hiring remains steady and shows gradual growth. Details below – let’s get into it.

GTM 125

GTM Sales Growth Represent 125

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. 52:13 – One thing that is working for Noah Marks in go-to-market right now. 52:13 – One thing that is working for Noah Marks in go-to-market right now.

GTM 125

GTM B2B Growth Strategize 125

Sales Hacker

SEPTEMBER 10, 2024

Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 Balancing self-serve and sales-assisted motions to drive growth across segments.

GTM 122

GTM Growth Sales Consult 122

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. 2 Go-To-Market Approach and Expansion. Determine if your growth is product-led, sales-led, or marketing-led. Competitive differentiation.

Territory 128

Territory Healthcare Growth Go To Market 128