SaaStr

NOVEMBER 8, 2024

CRO Confidential podcast host Sam Blond chats with the CEO and co-founder of Clay, Kareem Amin, about two major topics: The evolution of Go-To-Market systems: where we are today with the incorporation of AI, and where we’re headed. It blends AI and SaaS and can speed up the outbound Go-To-Market process.

GTM 111

GTM Growth Campaign Cold Call 111

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Avarra – announced their launch and delivered a live demo at the GTMfund annual retreat.

GTM 115

GTM X-functional Pipeline Construction 115

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Martech

SEPTEMBER 11, 2024

Dig deeper: 5 secrets to cross-functional collaboration in marketing Cross-functional VOC programs give the customer a seat at the table Go-to-market strategies, especially in marketing, often fall victim to magpie syndrome. The last person the executive or sales lead spoke to suddenly holds all the influence.

Cross-sell 106

Cross-sell Customers UX A/B testing 106

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Common pitfalls: Resource allocation conflicts: Enterprise and PLG teams require different marketing, sales, and product support creating an internal tug-of-war. Striking a balance is tough. Prioritization is key.

Growth 79

Growth GTM Product Government 79

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. Startup to watch Paid – Manny Medina officially launched his new company, a business engine for AI agents, along with 10M raised.

57

57

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B How could they, as a revenue team, make sure the things they were advocating for their product and engineering partners to build were the right things? The post Go to Market Strategies That Led To Divvy’s $2.5B

Go To Market 98

Go To Market GTM Quota Up-sell 98

SaaStr

APRIL 13, 2022

Hey SaaStr Fans, With just a few more weeks until SaaStr Europa 2022 – we’re excited to launch the entire SaaStr Europa 2022 Agenda !! 7 Tips for Nailing Your SMB Go-To-Market Strategy with PayFit’s CEO and Co-founder Firmin Zocchetto and. The post We Just Launched the SaaStr Europa 2022 Agenda.

Launch 85

Launch Growth Engineering Go To Market 85

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Keyplay launched Org Insights. Fully customized for you.

GTM 122

GTM Growth Referrals Cross-sell 122

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 76

GTM X-functional Start-ups Campaign 76

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

Pipeline 124

Pipeline Go To Market Cross-sell Sales 124

Martech

DECEMBER 21, 2023

Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. What could go wrong with that? It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale.

GTM 117

GTM Campaign Launch B2B 117

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 119

Growth Launch Territory Legal 119

SaaStr

MAY 5, 2021

This lesson came the hard way: after a poorly executed product launch. Armed with these insights, product ops built templates and processes to make sure we communicate the right level of information at the right time to both customers and our go-to-market teams. . $25-50M: Create and/or mature your operating system.

Product 119

Product Launch Growth Strategize 119

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

GTM 110

GTM Represent Growth Go To Market 110

SaaStr

SEPTEMBER 15, 2023

For context, Mathrubootham shares that everyone in India gets an engineering degree and then figures out what to do with life. So, if he wanted to hire customer support, it could be a biomechanical engineer. Having two go-to-market motions is tough, but if you want faster growth, you have to do it.

Gambling 115

Gambling Electricity Launch B2C 115

SaaStr

JUNE 22, 2023

Launched in 2019, Mercury is trusted by more than 100,000 startups. At Rattle , we are redefining the way revenue teams and leaders interact with their go-to-market systems! Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

Contract 97

Contract Engineering Trust Technique 97

SaaStr

JUNE 6, 2022

The Plaid API allows engineers to build their own financial solutions, which is the core of how Plaid operates. While, in certain ways, Plaid could technically be considered SaaS, Perret views the company as more of a platform to support engineers, financial institutions, and ultimately, the consumer. .

Account management 115

Account management Engineering Technology Technology 115

Highspot

SEPTEMBER 26, 2023

“We’ve already seen the tremendous potential of conversation intelligence in the world of sales,” said Ellie Fields, Chief Product and Engineering Officer, Salesloft. Using Salesloft and Highspot together, go-to-market teams can find skill and behavior gaps, coach to close those gaps, and measure the impact on revenue outcomes.”

Meeting 52

Meeting Launch Customer Relationship Management Strategize 52

Sales Hacker

SEPTEMBER 24, 2024

He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! 5:25) Why LinkedIn content creation is an efficient growth engine for startups. (13:29) 32:32) Hitting rock bottom with a failed product launch and discovering the next opportunity. (53:36)

GTM 77

GTM Growth Launch B2B 77

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

Go To Market 27

Go To Market Launch B2B Contact 27

Martech

MAY 30, 2023

Prior to that she served as HP’s global head of virtual reality for go-to-market and content partnerships, executive vice president of media and marketing at Singularity University and vice president of marketing for NBCUniversal Media.

Entertainment 115

Entertainment Sports Gaming Technology 115

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 93

GTM Launch B2B Lead generation 93

SaaStr

FEBRUARY 12, 2022

Lapeyre believes that you should consider your strategy as a growth engine. Inputs into the engine include things like prospects and partners that yield outputs like customer value and ARR. Build a clear map of your TAM so you can identify where to focus your go-to-market efforts. Scale What Works.

Customers 98

Customers GTM Referrals Growth 98

SaaStr

OCTOBER 3, 2023

Finding Product Market Fit — Typically has a marketing or sales leader, or you’re doing founder-led sales and product engineering and building. Moving From SMB To Enterprise — A combination of pre-sales like solution or sales engineering, customer success, and a more robust revenue ops function.

B2B 118

B2B GTM Objectives and Key Results Sell 118

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One of our differentiators is go-to-market (GTM) support, so we offered that edge to investors in our pipeline. Well, lets go and help them. Did they have their own portfolio companies struggling with GTM?

GTM 79

GTM Sell Pipeline Networking 79

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. There was a consensus among CPOs we met that product leaders need to be close to the customer vs. engineering. Coordination with engineering teams is a relatively easier problem to solve. Bundling is real.

GTM 119

GTM Niche Cross-sell Contract 119

SaaStr

SEPTEMBER 28, 2023

WorkOS is evolving, so how can they build a Go-To-Market function that satisfies all these people? Two Secret Superpowers To Beat The Competition If you’re launching a new B2B application today, you can equip yourself with two secret superpowers to win the deal or, at minimum, not lose the deal. And you should.

Cross-sell 115

Cross-sell Growth Up-sell Launch 115

Heinz Marketing

MAY 20, 2021

Sales peak and deals are easy to make when new products launch or campaigns initiate growth, but eventually growth plateaus. Alignment is key to reignite the go-to-market engine when buyers aren’t biting. Stagnant Growth.

Campaign 128

Campaign Cold Call Sales Education 128

ConversionXL

FEBRUARY 6, 2019

The benefits of looking at marketing through the lens of the product lifecycle are multifold: Provides a broad understanding of how your product fits into lifecycles for the product class, form, or brand (e.g. petrol-engined cars, people-carrier, and Ford, respectively). Questions marketing needs to answer.

Product 124

Product Price Growth Campaign 124

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. With Priority Engine prospect insights we’re able to align our solutions to what each prospect is researching. To learn more about Priority Engine, please or visit TechTarget.com/Priority-Engine.

Technology 39

Technology Technology Launch Prospecting 39

SaaStr

JANUARY 24, 2020

We launched registration for 2020 SaaStrAnnual.com March 10-11-12 this week and while it is too early to tell which sessions will be the most packed (some aren’t even out / up yet), we can say with certainty that at least the hottest 20 sessions so far will be full to the brim. Mar 11, 1:15pm – 1:55pm.

Finance 99

Finance Growth Pipeline Launch 99

SaaStr

JUNE 11, 2019

Or it can be an engineering co-founder or hardware co-founder or a business co-founder even. So if you’re an engineer and you need more engineers, having a network of engineers is an awesome thing. So from those 30,000 investments that I’m more interested in, let’s reverse-engineer a unicorn.

Engineering 109

Engineering Growth Promote B2B 109

SaaStr

JANUARY 21, 2022

Their offerings have expanded over the years from personal use to Grammarly Business, Grammarly for Non-Profits, and the recently launched Grammarly for Developers. Before Grammarly launched its Enterprise offering, they observed that many professionals brought the app to work. Go-to market mechanisms don’t translate.

B2C 98

B2C B2B Non-Profits Launch 98

Capterra Sales & Marketing Software

SEPTEMBER 30, 2021

If you don’t have a digital marketing strategy in place or haven’t updated your strategy in a while, it’s time to look into the four most common channels of digital marketing to promote your brand online and drive more traffic. Email marketing. Social media marketing. Organic search engine optimization (SEO).

Campaign 82

Campaign Promote Engineering Customer Relationship Management 82

Hubspot

JULY 2, 2020

The bulk of the work in this element is typically done by product marketers or managers. For example, Smart Insights includes the following elements in its marketing mix definition: Process , or the large internal initiatives taken to support a product launch, such as including salespeople in goal setting. Mix It All Together.

Retail 101

Retail Promote Price Profit margin 101