Martech

JULY 30, 2024

For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic. Social media marketing is essential for both startups and large corporations. Identifying variations in strategic approaches Where similarities exist, so do distinctions.

X-functional 108

X-functional Territory Customer Relationship Management CRM 108

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Sustained success demands a strategic approach backed by powerful technology.

GTM 116

GTM X-functional Pipeline Construction 116

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Many make this shift reactively rather than strategically. Common pitfalls: Resource allocation conflicts: Enterprise and PLG teams require different marketing, sales, and product support creating an internal tug-of-war.

Growth 81

Growth GTM Product Government 81

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Their strategy?

Territory 74

Territory Drivers/motivators Quota Pipeline 74

SaaStr

FEBRUARY 7, 2025

For context,Ron has an MBA and a master’s in engineering from Stanford. Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience. Talk to users.

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Highspot

JANUARY 19, 2024

Airtight collaboration across go-to-market teams eliminates waste and enhances seller capacity. Successful revenue engines require alignment across the board, where marketing and revenue operations play crucial roles in enabling sales. Enablement programs without tangible metrics are merely collections of activities.

Strategize 64

Strategize Growth Quota Sports 64

Sales Hacker

MAY 6, 2021

This includes roles that are complementary to sales like renewals, customer success, and solution engineering. Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors. Singular focus on sales. As the title would hint at, the VP of Sales should focus on sales. Their peers.

B2C 122

B2C Pipeline SQL Strategize 122

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. 52:13 – One thing that is working for Noah Marks in go-to-market right now. 52:13 – One thing that is working for Noah Marks in go-to-market right now.

GTM 125

GTM B2B Growth Strategize 125

Partners in Excellence

FEBRUARY 23, 2022

We train them, we provide marketing programs, content. We drive marketing programs to keep these partners supplied with leads. Many organizations go to market exclusively through channel partners. Channels are a critical part of any organization’s growth and go to market/customer strategies.

Strategic partnership 137

Strategic partnership Sales Strategize Commission 137

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023.

GTM 125

GTM Sales Growth Represent 125

SaaStr

JULY 7, 2022

When you make a hire, don’t do so before you go back to the characteristics you identified as great during your informational interviews. When you find those characteristics in your hiring pool, act fast to hire and then be strategic in how you retain them. Mistake 3: Not appreciating go-to-market as a strategic advantage.

GTM 109

GTM Strategize Engineering Go To Market 109

Sales Hacker

OCTOBER 25, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. -Eli

Product 67

Product GTM Niche Growth 67

Sales Hacker

NOVEMBER 14, 2023

Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market. In 2022 Sean made the switch from operator to investor, currently serving as Managing Partner at Perkins Cove Partners.

GTM 123

GTM Growth Referrals Contract 123

Sales Hacker

OCTOBER 19, 2022

Ah, yes, the age-old challenge with compensation plans: over-engineering. Bigger strategic lifts require more intention. Compensation is the caboose, not the engine. Strategy is the engine. Compensation is the caboose, not the engine. Strategy is the engine. Top 10 sales compensation challenges.

Commission 125

Commission Finance Quota Strategize 125

SalesLoft

APRIL 25, 2024

Join us live as go-to-market experts share their best advice and insights from the frontlines of revenue — with tactics you can immediately implement at your organization. Chris Turner and Rebby John get this question a lot: what does a sales engineer do? Rebby: Ultimately the sales engineering role is a revenue function.

Engineering 52

Engineering Sales Education Finance 52

Gong.io

SEPTEMBER 9, 2021

I don’t just sell — I coach and direct a go-to-market team.”. Decisions makers: Senior leaders and executives who care about how the purchase affects their budget, strategic goals, and org alignment. The right person to do that might be you, but it might be a sales engineer or someone from customer success.

Closing 162

Closing Sports GTM Legal 162

Sales Hacker

SEPTEMBER 5, 2023

Links and Resources Mel’s LinkedIn: [link] Spekit’s Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 119

GTM Strategize Networking Go To Market 119

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. What can you win?

GTM 124

GTM Growth Referrals Cross-sell 124

SaaStr

AUGUST 15, 2024

Product Go to market Talent Product is at the Core of Everything Before thinking about sales or GTM motions, you have to start with product market fit. It’s a tool designed by a designer and engineer, built for themselves originally. The biggest learning here for founders is building a robust strategic plan.

GTM 124

GTM Objectives and Key Results Strategic planning Growth 124

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . The best and most important revenue opportunity already is in your world — your customer base. Don’t stand still, act now.

GTM 128

GTM B2B Sales Pipeline 128

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

GTM 111

GTM Represent Growth Contract 111

Sales Hacker

OCTOBER 4, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 112

GTM Launch Education Account management 112

Heinz Marketing

APRIL 21, 2022

Finding such a full-time key strategic resource takes a significant investment of resources and time. It’s easy enough to create a plan and get tasks done, but … Can they tie tasks to a larger integrated vision of what marketing should be—that is an engine for growth rather than a cost-center?

Strategize 111

Strategize Networking Growth B2B 111

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy. Companies’ go-to-market approach is becoming more complex as customer expectations change. Building the engine. Your enterprise must grow, and profitably.

Growth 104

Growth Drivers/motivators Go To Market Sales 104

Martech

APRIL 19, 2023

In 2019, Google’s first Chief Decision Officer, Cassie Kozyrkov, established a new decision intelligence engineering discipline to augment data science with behavioral science, economics, and managerial science to focus on the next business advantage beyond the data. Strategic intelligence. Next, DI reduces risk and uncertainty.

Strategize 117

Strategize Healthcare GTM Strategic planning 117

Sales Hacker

FEBRUARY 20, 2023

These leaders are looking for the right person to own the implementation and management of their company’s go-to-market tech stack. This usually includes a CRM and marketing automation plus any other systems related to sales, marketing, and customer success. Related: Is a Revenue Operations Career Right for You?

Strategize 97

Strategize Consult Growth CRM 97

SaaStr

NOVEMBER 1, 2022

Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . PP could be a strategic enabler of GTM scale up if done well. Coordination with engineering teams is a relatively easier problem to solve.

GTM 117

GTM Niche Cross-sell Contract 117

Sales Hacker

FEBRUARY 6, 2023

We can breathe a sigh of relief and move on to other strategic activities. You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and stuff happens !

GTM 104

GTM Territory Commission Strategize 104

SaaStr

MAY 5, 2021

The result was a more strategic roadmap, which helped us win customers faster. Armed with these insights, product ops built templates and processes to make sure we communicate the right level of information at the right time to both customers and our go-to-market teams. 25-50M: Create and/or mature your operating system.

Product 117

Product Launch Growth Strategize 117

Heinz Marketing

AUGUST 5, 2021

Instead of going after every account I can now organize and work strategically to get better results. Analyze the impact of all your go-to-market activities from campaign-specific reporting all the way up to board-level dashboards with a user-friendly analytics and attribution engine.

B2B 124

B2B Objectives and Key Results Campaign CRM 124

SaaStr

JULY 3, 2024

You need an engineering team and a research team, which requires a different budget and types of people to manage. Looking back, they would have started the product engineering side earlier if they had raised more money. What’s unique to AI businesses is that if you want to do the science, you should because it unlocks a new market.

Angle 117

Angle Technology Technology Strategize 117

Martech

MAY 30, 2023

Prior to that she served as HP’s global head of virtual reality for go-to-market and content partnerships, executive vice president of media and marketing at Singularity University and vice president of marketing for NBCUniversal Media.

Entertainment 115

Entertainment Sports Gaming Technology 115

Salesforce

OCTOBER 22, 2021

Many companies assume the same go-to-market strategies will be effective as they scale up, but that’s often not the case,” said Brandon Jones, head of Revenue Strategy and Operations at Komodo Health , which specializes in software for the healthcare industry. Sales ops helps you scale. Sales ops experts communicate and minimize risks.

Territory 98

Territory Strategize Sales Healthcare 98

Martech

AUGUST 28, 2023

CMO turnover cripples strategic thinking Whether or not the CMO adds tech, the turnover rate means the strategic view of the stack is constantly changing. of them are heads of sales that are now running marketing,” he said. They don’t really know about marketing and they acknowledge that. Currently, “99.9%

Government 98

Government Technology Technology Strategize 98

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Why is teaming the new selling?

B2B 116

B2B GTM Objectives and Key Results Sell 116

SaaStr

JANUARY 30, 2023

Deel solved this by scaling the revenue operations team in conjunction to support sales, design quotas, and go-to-market strategies, and leverage data to identify the best strategies. Getting the product right is important, but building strong engineering, product, and sales teams is critical. Go global early.

Cross-sell 109

Cross-sell Account management Clients Growth 109

Salesforce

OCTOBER 4, 2024

Every CRO finds themselves thinking this about their original revenue engine at some point — usually after a period of growth. What started as a manageable headache is now causing your organization to leak revenue — especially as you add more products, territories, and go-to-market strategies into the mix. “It’s not me.

GTM 98

GTM Territory Finance E-commerce 98