Martech

SEPTEMBER 11, 2024

Connect functional groups and leverage talent and technology via shared goals and connected data. Dig deeper: 5 secrets to cross-functional collaboration in marketing Cross-functional VOC programs give the customer a seat at the table Go-to-market strategies, especially in marketing, often fall victim to magpie syndrome.

Cross-sell 106

Cross-sell Customers UX A/B testing 106

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 101

Go To Market Process GTM Education 101

Sales Hacker

JUNE 12, 2024

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. 44:07) One thing that is working for Elizabeth in go-to-market right now.

GTM 125

GTM Engineering Growth Cross-sell 125

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. Without it, you don’t have a business.

Go To Market 109

Go To Market GTM Cross-sell Growth 109

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Sustained success demands a strategic approach backed by powerful technology.

GTM 116

GTM X-functional Pipeline Construction 116

Salesforce

JANUARY 27, 2023

They have a different view of normal and how to use your products and services,” said Guive Balooch, global VP of L’Oreal’s technology incubator. The right technology investments can help. To stay ahead, continue disrupting the market, and deliver real value to its customers, Carmax talked to customers to discover what they needed.

Technology 98

Technology Technology Minimum Viable Product Angle 98

SaaStr

APRIL 25, 2023

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Celonis started 12 years ago in Germany and recently began its move into the U.S. This has resulted in amazing hypergrowth.

Engineering 97

Engineering GTM Territory Management Consulting 97

SaaStr

MAY 13, 2022

Tracy Kraft, VP of Global Revenue Marketing at Demandbase, breaks down her strategy for building successful revenue marketing engines for large multinational companies and small startups. What is revenue marketing? “Marketing is not a service provider. Marketing is not a cost center. The Right Toolkit.

Engineering 98

Engineering Objectives and Key Results GTM Growth 98

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. 52:13 – One thing that is working for Noah Marks in go-to-market right now. 12:10 – Navigating the current economic challenges facing tech companies.

GTM 125

GTM B2B Growth Strategize 125

SaaStr

FEBRUARY 7, 2025

With Databricks now one of the largest pre-IPO technology companies, with $10 billion of expected non-dilutive financing and a valuation of $62 billion, Ron’s insights are gold for any revenue leader looking to scale. For context,Ron has an MBA and a master’s in engineering from Stanford. You gotta know the product cold.)

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Martech

OCTOBER 14, 2021

Problems with orchestrating processes across multiple tools aren’t limited to lead management, either: If you work in RevOps, you’ve certainly earned some battle scars when trying to make the litany of software tools across your go-to-market org play nice. Marketing teams don’t have the skills to use their tech effectively.

SQL 112

SQL Pipeline Technology Technology 112

Sales Hacker

MAY 6, 2021

We’re in the middle of a transformational time in the world of technology across all sectors. This includes roles that are complementary to sales like renewals, customer success, and solution engineering. Singular focus on sales. As the title would hint at, the VP of Sales should focus on sales. Their peers.

B2C 122

B2C Pipeline SQL Strategize 122

SaaStr

DECEMBER 8, 2023

There are a bunch of unknowns, but it’s clear how much LLMs are democratizing technology. How Enterprises Are Adopting This Technology Zooming out at a technical level, public data is running out for all of what LLMs can take advantage of. Now, those ML engineers are becoming part of the core workflow. What about the GTM side?

GTM 123

GTM SQL X-functional Engineering 123

Martech

AUGUST 5, 2021

Halligan, one of the best-known executives in marketing technology, was injured in a snowmobile accident in March this year, and took some time away from the company, with Rangan taking over daily operations. He will continue to serve the company as Executive Chairman, while Chief Customer Officer Yamini Rangan will succeed him as CEO.

Technology 108

Technology Technology Engineering Go To Market 108

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. However, by Q1 2023, SDR hiring began a steep decline, falling below 90 by Q4 2023.

GTM 125

GTM Sales Growth Represent 125

A Sales Guy

APRIL 2, 2012

Soup up your sales engine (sales operations). Too often we assume our go to market approach and that can be costly. Soup Up Your Sales Engine. Leverage technology to give your sales team an advantage. Sell the way your customers buy. It’s all about people. Look 10 quarters ahead and monitor for mega trends.

Sales 115

Sales Growth Represent Up-sell 115

SaaStr

JUNE 22, 2023

Mercury is a financial technology company, not a bank. At Rattle , we are redefining the way revenue teams and leaders interact with their go-to-market systems! Launched in 2019, Mercury is trusted by more than 100,000 startups. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

Contract 97

Contract Engineering Trust Technique 97

Heinz Marketing

AUGUST 5, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Does the platform leverage AI-based technology or data? Account targeting functionality.

B2B 124

B2B Objectives and Key Results Campaign CRM 124

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. Help for the sales team.

B2B 120

B2B GTM Technology Technology 120

Martech

MAY 30, 2023

One of LinkedIn’s top technology voices, she is a globally recognized tech futurist and business leader specializing in augmented reality (AR), virtual reality (VR) and spatial computing. Previously Lindsey was Global Head of Technology and Innovation at AB InBev (Anheuser-Busch), the world’s largest brewer. In your inbox.

Entertainment 115

Entertainment Sports Gaming Technology 115

SaaStr

JUNE 6, 2022

What we’ve actually seen is a sea change in the way that banks think about FinTech and technology in general. The Plaid API allows engineers to build their own financial solutions, which is the core of how Plaid operates. That allows us to have a very different go-to-market strategy.

Account management 113

Account management Engineering Technology Technology 113

Highspot

OCTOBER 29, 2024

It’s because teams who invest in sales coaching and development technology significantly outperform their peers, seeing a 57% higher success rate. This scorecard or dashboard gives managers a view of all team members so they can see who is excelling and who is behind the curve on executing critical go-to-market initiatives.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

SaaStr

JULY 3, 2024

The Long-Term Vision What will be possible with this technology in 10 years? Going from “Wow, this is a cool tool” to actually getting rid of all hardware is a process, and Victor believed we would be there within ten years of the company’s conception. Did they want to become a visual effects studio with proprietary technology?

Angle 117

Angle Technology Technology Strategize 117

Martech

AUGUST 28, 2023

Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. The CMO seems like a natural choice, but they aren’t there long enough and usually don’t have the technological chops. billion in 2020 to $23.6

Government 98

Government Technology Technology Strategize 98

Sales Hacker

JULY 16, 2020

In May 2020, Facebook announced it was buying the gif search engine , Giphy, for $400 million — primarily for its Instagram product. This makes a gif search engine extremely valuable to the most-used products of our time. RELATED: Moving to Enterprise Sales (Part 2): 5 Go-to-Market Prerequisites You Need to Succeed.

Pipeline 126

Pipeline E-commerce Cross-sell Referrals 126

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 70

GTM X-functional Start-ups Relationship building 70

Martech

JUNE 10, 2024

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy.

B2B 92

B2B GTM Niche Represent 92

Martech

AUGUST 6, 2021

When evaluating a possible addition to your marketing technology stack, or a replacement for a tool you’re already using, be sure to ask the vendors on your short-list for references. But it also sends a deeper message about the company’s culture and the behavior and values of those who work there. Chris Wood. Evaluating tools?

Technology 108

Technology Technology Networking Engineering 108

Search Engine Land

MARCH 13, 2023

These are table stakes for modern marketers like you. And marketing technology is your key to making it all happen. The post T-minus 2 weeks until MarTech: Grab your free pass now to discover cutting-edge solutions and strategies appeared first on Search Engine Land. Supercharging your funnels with qualified leads.

B2C 90

B2C Technology Technology B2B 90

SaaStr

JANUARY 11, 2024

Between the initial COVID economic shutdown to the tech V-shape recovery to the rise and fall of the public and private valuation landscape with inflation and interest rates to now the advent of a massive technology breakthrough with AI, these are crazy, fast-moving, and exciting times. in Mechanical Engineering from Lehigh University.

Mechanical Engineering 120

Mechanical Engineering GTM B2B Technology 120

Sales Hacker

OCTOBER 4, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review. exit to Cisco.

GTM 112

GTM Launch Education Account management 112

SaaStr

JULY 15, 2024

Is it: Customers Technology Go to market For example, some companies start in healthcare to build an EHR. You enter the market and discover nobody is looking to buy a new EHR. Pick what you are changing: technology, customers, or GTM. As engineers, you’re entirely focused on the thing you built.

GTM 104

GTM SQL Hospitality Healthcare 104

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

NOVEMBER 8, 2021

Within the go-to-market world, CS and PS can overlap. Conversely, in cases where the solution is more technologically complex like implementing a CRM or service desk, or integrating the product with the company’s existing software, a level of expertise is needed that is found in an organization’s professional service teams.

Clients 117

Clients GTM Sales Technology 117

Martech

APRIL 19, 2023

The focus of DI is not just on the technology but on how it augments human decision-making processes. Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. In such cases, technology limitations may prevent a solution.

Strategize 117

Strategize Healthcare GTM Strategic planning 117

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 123

GTM Pipeline SQL UX 123

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. With Priority Engine prospect insights we’re able to align our solutions to what each prospect is researching. NEWTON, MA – SEPTEMBER 9, 2020. TechTarget, Inc.

Technology 39

Technology Technology Launch Prospecting 39