Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Thank you for rocking with me.

GTM 108

GTM Growth B2B Pipeline 108

Sales Hacker

DECEMBER 17, 2024

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) So you are number one.

GTM 102

GTM Engineering Electricity X-functional 102

SaaStr

APRIL 5, 2025

Kobe Conrad, Head of Growth at Rupa Health and Onleet, took the stage at SaaStr Annual to break down the five growth channels that transformed Rupa Health from a $20M seed-stage startup into a platform with hundreds of millions in equity and a 4,000% increase in user acquisition over three and a half years.

Growth 91

Growth Education Negotiate Trust 91

Iannarino

FEBRUARY 24, 2023

A flywheel is a mechanical device used to smooth out energy in combustion engines. It's also a heavy wheel used to oppose and moderate the fluctuation of speed through its inertia. Jim Collins, the author of several books about how companies grow or decline, added a monograph called Turning the Flywheel to accompany his book Good to Great.

Growth 283

Growth B2B Engineering Sales 283

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. PLG and SLG arent competitors, theyre partners in growth. Striking a balance is tough.

Growth 79

Growth GTM Product Government 79

Search Engine Land

SEPTEMBER 12, 2024

Their year-over-year revenue was up 21% in Q1 of 2024, while growth in large customers paying $10,000 annually is also up 32% YoY. In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways.

Growth 87

Growth Start-ups Follow-up Referrals 87

SaaStr

NOVEMBER 8, 2024

The Evolution of AI in Go-To-Market Systems Clay’s mission is to help quickly turn any idea for growth into reality. The idea for Clay came from the goal of giving the power of programming to more Go-To-Market leaders rather than more technical founders or engineers. They’re a creative approach to GTM.

GTM 108

GTM Growth Campaign Cold Call 108

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Search Engine Land

AUGUST 6, 2024

Page quality remains the same The most common misconception is that push notifications clutter the page with irrelevant content and links, causing search engines to consider the content less valuable and hurt organic search rankings. In reality, this is a myth. Web push notifications are sent by the browser within the browser.

Growth 85

Growth CTR UX Click Through Rate 85

Sales Hacker

JUNE 12, 2024

The post GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl appeared first on GTMnow. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

GTM 123

GTM Engineering Growth Cross-sell 123

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Processing.

Strategize 124

Strategize User Experience High impact Construction 124

Sales Pop!

SEPTEMBER 10, 2023

In the ever-evolving landscape of business, the quest for growth and scalability remains a perpetual pursuit. The paradigm of achieving this growth, however, is in a state of transformation. Not merely as a tool but as a catalyst for growth, transformation, and enduring connections.

Growth 173

Growth Pipeline CRM Trust 173

Sales Pop!

FEBRUARY 16, 2024

Subcontracting product engineering services enables companies to tap into external expertise and resources to supplement in-house capabilities. Far beyond merely reducing expenses, subcontracting crucial engineering functions can unlock many advantages. Hiring, training, and layoffs all involve considerable costs and delays.

Engineering 130

Engineering Service Product Strategize 130

Martech

SEPTEMBER 30, 2024

Better marketing productivity should lead to more revenue and growth, right? Prompt design vs. prompt engineering Over the past two years, prompt engineering has become “all the rage” for engineers and coders. To use an analogy, website design differs from website engineering with JavaScript, HTML and CSS.

Engineering 137

Engineering Management Consulting Start-ups Conversion 137

SaaStr

JANUARY 8, 2025

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. So within her first year, Lindsay identified these core areas that helped accelerate Checkr’s growth.

Objectives and Key Results 116

Objectives and Key Results Growth Engineering Quota 116

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. But the payoff – as Datadog’s growth demonstrates – is marketing that drives significant, measurable business value.

Negotiate 95

Negotiate GTM Campaign Growth 95

Sales Hacker

DECEMBER 21, 2023

Each helped, but one “secret” weapon accelerated revenue and customers at an outsized rate: our highly technical Solutions Engineering team. I partnered with Basia Sudol , who joined Stytch as its first Solutions Engineer and now leads the SE team at Stytch.

Engineering 126

Engineering Objectives and Key Results Drivers/motivators Teamwork 126

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. When you are recognized as a leader in your field, other businesses will want to collaborate, opening new growth opportunities.

Trust 104

Trust Engineering Growth Niche 104

SaaStr

APRIL 2, 2025

So Freshworks started off as a low-end Zendesk competitor (Freshdesk), but relatively early expanded into a whole suite of related products for service and support, and most of its growth today is fueled by its lower-end competitor to ServiceNow, it’s “EX” products. Their EX Product is Primary Driver of Growth, Growing 33%.

Drivers/motivators 104

Drivers/motivators Contract B2B Growth 104

Martech

SEPTEMBER 18, 2024

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. While we won’t be diving into a step-by-step guide, you’ll learn proven, back-to-basics strategies to position CX as the foundation of your growth strategy. But what if we could change the narrative?

Engineering 110

Engineering Drivers/motivators Repeat business Referrals 110

SaaStr

FEBRUARY 8, 2025

At Slack, they completely reimagined CS as a growth engine. The entire success organization aligned around a single north star: proving so much value that growth became inevitable. Think of it as your CS maturity curve: The $50M-$250M ARR Phase In this phase, it’s all about raw growth.

Customers 106

Customers Government Contract Strategize 106

Martech

JANUARY 7, 2025

Note that many of these tactics but not all should be familiar to SEOs who have experience with traditional search engines. LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? Optimize page speed and mobile performance for enhanced usability.

B2B 108

B2B Engineering Education Trust 108

SaaStr

JANUARY 26, 2025

Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3.

Education 104

Education Legal Promote Growth 104

SaaStr

DECEMBER 29, 2024

. #4: 10 Simple Steps to Improve The Odds You Get VC Funded #5: Pitchbook: 30 VC Firms Raised 75% of All the VC Capital in 2024 Top Videos and Pods: #1: What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell #2: How to Think About Product-Led Growth, Bootstrapping vs VC, and Early Exits with Jason Lemkin #3: From (..)

Price 112

Price Sell Engineering Growth 112

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The 5-phase framework that grew Outreach from $0 to $230M ARR Outreachs first salesperson, Mark Kosoglow , played a pivotal role in driving the companys growth from $0 to $230 million in ARR.

GTM 108

GTM Cross-sell Pipeline Strategize 108

Search Engine Land

AUGUST 19, 2024

Search Engine Land contributor Melissa Mackey , director of paid search at Compound Growth Marketing, noted the significant disadvantage of this update on X : Google hasn’t yet commented on this update. What they are saying.

Campaign 104

Campaign Engineering Growth Process 104

SaaStr

DECEMBER 19, 2024

And while Salesforce’s growth has slowed dramatically the past 2 years, it did bounce back a bit last quarter, and its stock is up 33% this year. Well that must have gone well as Salesforce is now hiring 2,000 (!) in sales to sell AI. Salesforce and Benioff are all in on agents and AI for its platforms. SaaS is Back.

Sell 121

Sell Up-sell Sales Contact 121

Martech

AUGUST 5, 2024

SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Additionally, consider using search engine marketing (SEM) to target specific keywords that potential contacts might be searching for, driving them to your landing pages. Use SEO best practices to improve visibility in search engines.

B2B 117

B2B A/B testing Lead generation Objectives and Key Results 117

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Growth 128

Growth Pharmaceutical B2C Construction 128

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? So this week’s breakdown on ELG has been a longtime coming. Let’s get into it.

GTM 122

GTM Growth Referrals Cross-sell 122

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include?

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The GTM AI Operating System The GTM AI Operating System (GTM AI OS) is about building a revenue engine thats faster, leaner, and smarter. This might include: A GTM-aware engineer A RevOps or DataOps lead A senior revenue stakeholder 3.

GTM 106

GTM X-functional Engineering Government 106

SaaStr

MARCH 26, 2025

The conversation explored Google Clouds rapid growth, its AI-first approach, and what the future holds for the cloud ecosystem. While AI is at the forefront of every conversation, Google Clouds growth extends beyond that. In the last three to four years, we won a lot of business through single workloads, Sarah shared.

Growth 59

Growth Drivers/motivators Government Finance 59

SaaStr

AUGUST 5, 2024

How do you leverage your customer success team to drive revenue growth? Hook’s Head of Customer, Natasha Evans, took the stage at SaaStr Europa to discuss the three things leaders should focus on to fuel revenue growth. How do you create a predictable, repeatable renewal engine that provides a good jumping-off point for growth?

Growth 112

Growth Customers Finance Engineering 112

SaaStr

NOVEMBER 6, 2024

Revenue growth is up 21% overall, and subscription growth is up 33% — at almost $5 Billion in ARR. Raising Guidance and Growth Rate for Cloud Revenue To +24% a Year That’s pretty darn impressive growth at almost $5B in ARR, and just as importantly, they’re raising their prediction here. #2.

Cross-sell 114

Cross-sell Price Growth Up-sell 114

SaaStr

APRIL 9, 2025

They also reduced the workforce by 8% despite the strong growth to get even more efficient. #7. Wow, what an engine at Workday. And a few other interesting learnings: #6. But they still need to do it, so when it’s important, they do some of it in-house. Growing 15% at $9 Billion, but with a backlog growing almost 20%.

Profit margin 111

Profit margin Non-Profits B2B CRM 111

SaaStr

AUGUST 9, 2024

From startup to $500M CARR, Spencer Burke, SVP of Growth at Braze, shares how Braze scaled a growth and customer success team. In the chart above, showing the growth from $2M to $20M, you can see what product market fit looks like. The first stage within the CSM department at Braze was hiring leaders to lead sales engineering.

Growth 115

Growth Engineering Customers Technology 115