Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. We teamed up with him to break down the framework he uses to turn sales teams into predictable, high-performing revenue engines – let’s get into it.

GTM 115

GTM X-functional Pipeline Construction 115

Sales Hacker

JUNE 12, 2024

The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have been there, done that’ to build some of the fastest-growing software companies.

GTM 123

GTM Engineering Growth Cross-sell 123

SaaStr

NOVEMBER 20, 2024

Historically, the burden of customer feedback fell on the solutions engineers and CS architects. A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. You have to listen on the product front and the GTM front.

Product 104

Product GTM Legal Launch 104

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. com slash GTM. If you add any teammates in January to your team, they’ll get a free month too.

GTM 85

GTM Pitch Up-sell Start-ups 85

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Feedback from GTM leaders echoes this notion. The post The State of GTM Jobs: Sales appeared first on GTMnow. to 2 years).

GTM 123

GTM Sales Growth Represent 123

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. That’s just marketing.

GTM 76

GTM X-functional Start-ups Campaign 76

Martech

OCTOBER 21, 2024

In both cases, the only solution was to reverse-engineer what was being tracked and reported in Google Analytics, replicate it into a new GTM container and then delete the old GTM container from the site’s code. In another instance, the client had no idea who had set up their Tag Manager account and, as a result, was locked out.

GTM 123

GTM Contract Clients Campaign 123

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 122

GTM Growth Referrals Cross-sell 122

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. It’s a tool designed by a designer and engineer, built for themselves originally. Notion has done a good job of this.

GTM 124

GTM Objectives and Key Results Strategic planning Growth 124

SaaStr

NOVEMBER 8, 2024

How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. They’re a creative approach to GTM. The idea for Clay came from the goal of giving the power of programming to more Go-To-Market leaders rather than more technical founders or engineers. That’s the next 12 months.

GTM 109

GTM Growth Campaign Cold Call 109

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As demand generation and ABM converge, it’s clear that B2B marketing is entering a new era of account-based GTM strategies.

GTM 110

GTM Represent Growth Contract 110

Sales Hacker

OCTOBER 6, 2023

Thanks for reading The GTM Newsletter! In partnership with Jorge Peñalva , the CEO of Lang.ai , and the team at G2 we’ve built the first framework to implement AI for GTM teams. If your GTM motion is not working today, it’s certainly not going to work with AI. “A See more top GTM jobs here. Let’s get into it.

GTM 123

GTM Finance Technology Technology 123

Martech

NOVEMBER 27, 2024

Training people in prompt engineering and system integrations is not enough. Go-to-market (GTM) teams play a key role in delivering value to their organizations. However, this doesn’t mean organizations should focus only on GTM AI strategy. They need a broader, organization-wide strategy with a GTM application.

GTM 112

GTM Teamwork Technology Technology 112

SaaStr

MARCH 13, 2025

Build Multiple Growth Engines Don’t wait to layer in enterprise sales on top of PLG, or partnerships on top of direct. Focus on Production Use Cases The key metric isn’t initial adoption – it’s production deployment. Run all three simultaneously from the start.

Growth 109

Growth Strategic partnership Contract GTM 109

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 124

GTM B2B Growth Strategize 124

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. One theme was clear: AI is touching every part of go-to-market.

Cold Call 71

Cold Call GTM Objection handling Sales 71

Sales Hacker

JANUARY 30, 2024

Amit is a Stanford GSB alumnus and has served on its alumni board, and has also studied human-computer interaction and engineering at the University of Minnesota. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 111

GTM UX Finance Growth 111

Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Companies that seamlessly bridge the two unlock incredible scale.

Growth 79

Growth GTM Product Government 79

Sales Hacker

AUGUST 13, 2024

They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. The post GTM 107: Fueling Growth with AI-Powered Marketing Experiments | Adriana Gil Miner appeared first on GTMnow.

GTM 122

GTM Growth B2C B2B 122

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!!

Negotiate 97

Negotiate GTM Campaign Growth 97

Sales Hacker

SEPTEMBER 3, 2024

They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. The post GTM 110: Vertical SaaS Secrets and Unlocking Growth with Price’s Law with Dennis Lyandres appeared first on GTMnow.

GTM 123

GTM Growth Price Go To Market 123

Sales Hacker

OCTOBER 25, 2023

Zach Lawryk is currently the Head of Global Solutions Consulting at Rippling , previously the VP of Solutions Consulting at Slack , Director of Sales Engineering at Box , and really began his career in tech at Salesforce as a Sales Engineer in 2005. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 123

GTM Consult Sell Engineering 123

Sales Hacker

AUGUST 6, 2024

They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. The post GTM 106: Mastering the Transition from PLG to PLS with Andrew Johnston appeared first on GTMnow.

GTM 119

GTM Commission Go To Market Growth 119

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Ray Smith: Yeah, so I’m obviously on the kind of engineering or product development side.

GTM 69

GTM X-functional Start-ups Relationship building 69

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. But you can’t hide from it, and too many founders are.

GTM 122

GTM Pipeline Growth Quota 122

Sales Hacker

AUGUST 20, 2024

With Vanta Questionnaire Automation, GTM teams can complete security reviews up to 5X faster. They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there.

GTM 122

GTM Pipeline Sales Gaming 122

Sales Hacker

AUGUST 27, 2024

They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. The post GTM 109: Behind the Scenes on Building Braze From 0 to IPO and Incubating 2 Companies with Mark Ghermezian appeared first on GTMnow.

GTM 123

GTM Go To Market Engineering Meeting 123

Sales Hacker

FEBRUARY 6, 2023

You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and In truth, in the face of these potent forces, the static GTM plan never really stood a chance.

GTM 103

GTM Territory Commission Strategize 103

Sales Hacker

SEPTEMBER 10, 2024

They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. Every week, a guest joins Scott Barker to dissect their stories – revealing what worked, what didn’t, and how things actually went down.

GTM 120

GTM Growth Sales Consult 120

Sales Hacker

SEPTEMBER 26, 2023

He has a background in electrical engineering and volunteers as a member of national ski patrol. The post GTM 61: Two M&A Exits in One Calendar Year by Harnessing the Power of Deep Relationships with Dan Reich appeared first on GTMnow. He also invests through his family office, Reich Capital.

GTM 125

GTM Electrical Engineering Gambling Electricity 125

Sales Hacker

MAY 28, 2024

She holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University. The post GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping appeared first on GTMnow. Prior to Gartner, Kelly led at Rackspace and AMD.

GTM 123

GTM Go To Market B2C B2B 123

Sales Hacker

NOVEMBER 5, 2024

Previously, he founded TalentBin, a talent search engine and recruiting CRM that was acquired by Monster Worldwide in 2014. The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 103

GTM Drivers/motivators Pipeline Sales 103

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Four mistakes companies make when adding GTM to PLG. As your company grows, there is a requirement to add a sales team with a GTM vision. Engineers don’t want to work in marketing.

GTM 113

GTM Price Quota B2B 113

Sales Hacker

SEPTEMBER 5, 2023

Links and Resources Mel’s LinkedIn: [link] Spekit’s Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 117

GTM Strategize Networking Go To Market 117

Sales Hacker

NOVEMBER 14, 2023

What you will learn The importance of leveraging your connections Strategically pulling in every sales team within your org to orchestrate deals How to hire the best AE’s for your company How to be an effective storyteller Optimizing different parts of your funnel in order to extract incremental dollars Highlights (2:57) Sean Marshall’s success attributor (..)

GTM 122

GTM Growth Referrals Contract 122

Sales Hacker

SEPTEMBER 24, 2024

5:25) Why LinkedIn content creation is an efficient growth engine for startups. (13:29) The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 77

GTM Growth Launch B2B 77

Sales Hacker

SEPTEMBER 19, 2024

For example, if a customer mentions they’re at risk of churning during a call, Attention can automatically loop in a sales director and solutions engineer to ensure that customer receives the full white-glove treatment, reducing churn and keeping your business thriving. Attention also lets you build automated workflows tailored to your needs.

GTM 102

GTM Contact Pipeline Launch 102