SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

GTM 83

GTM Cross-sell X-functional Pipeline 83

SaaStr

AUGUST 26, 2024

They’ll explore strategies for using customer success not just as a support function but as a powerful engine for revenue growth. In this session, Notion’s CRO, Erica Anderson, and GitHub’s VP of Customer Success, Abbas Haider Ali, discuss how customer success teams can take a proactive approach to drive sales.

Networking 117

Networking GTM X-functional Finance 117

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 116

B2B GTM Objectives and Key Results Sell 116

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. x in this case, you would already be at break even. Over the past 5-7 years, Sapphire has seen in its data the base composition of GTM teams at best-in-class companies changed dramatically.

Go To Market 109

Go To Market GTM Non-Profits Quota 109

SaaStr

JULY 12, 2024

Open source is all about value creation, and GTM teams are all about value capture. You can get wowed by someone saying they have this playbook that worked at x company and that they can apply it to yours. At some companies, the tension between R&D and GTM teams can be pretty toxic, so how did Grafana combat this dynamic?

GTM 116

GTM X-functional Meeting Pitch 116

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. They grew 2.5x

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

ConversionXL

APRIL 25, 2016

If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 When promoting your app, you have five main promotion channels… Search Ads: Text ads that appear on search engine results pages based on the search term (i.e. Note: Often, people cannot get this report to function properly.

X-functional 88

X-functional UX GTM Objectives and Key Results 88

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 88

GTM Negotiate Profit margin Contract 88

ConversionXL

JULY 8, 2020

Google is the biggest search engine ad platform in the world. The keyword insertion function matches the exact keyword someone typed in. In the following steps, I’ll set up a UET tag using Google Tag Manager (GTM), though there are other ways to implement the tag on your site. Go into your GTM container and click on “New Tag.”.

GTM 100

GTM X-functional Appointment Campaign 100

SaaStr

DECEMBER 6, 2023

Their co-founder, Dylan Smith, handles many functions of the business, like finance. His work frees Aaron to focus on what he loves: product and engineering. The other part of the business Aaron needs help with is the GTM operation — customer success, marketing, all of the international global operations, sales, and consulting.

X-functional 114

X-functional Non-Profits GTM Price 114

Search Engine Land

SEPTEMBER 7, 2023

Tech Tech functions the same way as demographics. Go to your account’s GTM container and select Add new tag after you enter. If your Measurement ID is already loaded into GTM, you can select it. You can either find the desired page or use the search function in the top-right corner to locate it easily.

GTM 136

GTM Campaign Follow-up Start-ups 136

ConversionXL

MARCH 24, 2016

Here’s one way to rake the data, according to Andrew Chen: Andrew Chen : “Once you have a way to evaluate the success of a user, then you want to grab a cohort of users (let’s say everyone who’s joined in the last X days) and start creating rows of data for that user. Heap Analytics. Snowplow Analytics. KISSMetrics. Data Robot.

Conversion 77

Conversion A/B testing X-functional Technique 77

Sales Hacker

FEBRUARY 19, 2019

For more than two decades, she has been instrumental in promoting sales development and inside sales as a community and engine for revenue growth. In this podcast episode , she talks about her career graph from being an environmental engineering grad to being the VP of sales at a public company like Zendesk.

Cold Call 14

Cold Call Inside sales Sales B2B 14

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? How does your customer success and customer support functions change with the move to enterprise? Krish Subramanian: We are software engineers by training. When I say we, it’s me and my four co-founders.

Price 64

Price GTM Up-sell Product 64

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. What about the GTM side?

GTM 123

GTM SQL X-functional Engineering 123

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Scott Barker: Hello and welcome back to the GTM podcast. So you better be thoughtful. It’s all about the guest always.

GTM 105

GTM Gambling B2B E-commerce 105

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. GTM 131 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 102

GTM X-functional Price Pipeline 102

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.

GTM 81

GTM Growth X-functional Referrals 81

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 97

GTM Quota Drivers/motivators Sales 97

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 63

GTM Up-sell Start-ups Growth 63

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. 18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication.

GTM 87

GTM Finance Cross-sell X-functional 87