Search Engine Land

SEPTEMBER 21, 2023

Google can drive an increased volume of leads, but the quality and the intrinsic value of those leads will differ. For example, in the three months since launching Video, has my conversion volume gone up and CPA gone down? The post Google Ads for lead generation: A 6-step framework for success appeared first on Search Engine Land.

Lead generation 103

Lead generation Non-Profits Drivers/motivators Intrinsic 103

Hubspot

MARCH 6, 2012

Let's take the first bullet that is called out in orange, "Optimize your blog to rank high in search engine results." Your readers know this intrinsically already, but on a landing page, it's your job to call that out loud and clear. Is November 7th the accurate launch date? Why would someone want to do that?

Intrinsic 78

Intrinsic A/B testing Engineering Follow-up 78

Hubspot

AUGUST 16, 2017

campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). What's interesting about this campaign is that it was initially launched to combat the rapid increase in fast food and soft beverages: The CMPB wanted people to revert to milk as their drink of choice in order to sustain a healthier life.

Electricity 78

Electricity Campaign Launch Gambling 78

Hubspot

JULY 26, 2018

For about 10 years now, Google has relied on an army of human evaluators to provide feedback and critical insights on countless experiments run by the search engine. Recently, you decided to launch a section about dishes that are popular for representing specific regions of the world. Introducing Diversity.

Intrinsic 57

Intrinsic Represent Technique Territory 57

Salesforce

NOVEMBER 17, 2023

Did you intrinsically know how to browse, add to cart, and pay for your items? Here’s what you can look forward to once you launch your online store: Cost savings: Brick-and-mortar stores come with overhead, such as money spent on leases, staffing needs, and utilities. Were products easy to find?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

SaaStr

JUNE 1, 2021

Hire the VP of Marketing, MBA, the VP of Sales, MBA, the VP of Customer, MBA, the VP of Engineering, MBA, and now, the odds of any semblance of survival, let alone success, are vanishingly small at this point. One of the things we launched is this free tool called Website Grader. I hacked it myself in the first sixth months of HubSpot.

Up-sell 114

Up-sell Price Start-ups Cross-sell 114

SaaStr

MAY 7, 2019

The world’s greatest engineers were not working on stuff for parents. It’s a competitive job market, especially for really great engineers and so the fact that we can offer a really balanced lifestyle I think really does appeal to people. They especially weren’t working on childcare. Yeah, balance, it’s hard.

Trust 47

Trust Start-ups Engineering Legal 47

SaaStr

APRIL 10, 2020

All of that is so that we can track and show that progress with each customer, and that metric gives us the ability to know where we stand, and that’s something that’s very intrinsic with what we do. They could talk to a bot about who they were interviewing, etc. It’s actually quite the opposite.

Start-ups 91

Start-ups Product Entertainment Customers 91

SaaStr

FEBRUARY 8, 2019

Finally before YesWare, she was VP of Sales @ Engine Yard, where she tripled monthly recurring revenue, over course of 3+ year tenure, in 3 key leadership roles. Finally, before YesWare, she was VP of Sales at Engine Yard, where she tripled monthly recurring revenue over the course of a three year tenure in three key leadership roles.

Commission 52

Commission Sales Construction Start-ups 52

Sales Hacker

FEBRUARY 18, 2025

Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. But prior to that, you were an operating partner at Fractal Software, uh, where you helped launch dozens of vertical software companies, which is super cool and helps them kind of find product market fit.

GTM 99

GTM Quota Drivers/motivators Sales 99