Martech

JULY 17, 2024

Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The CMS is a core part of the DXP which also includes experimentation and optimization capabilities, a content recommendation engine and digital asset management. Dig deeper: What is a headless CMS? Why we care.

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Martech

SEPTEMBER 24, 2024

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. TikTok has a growing role as a search engine for younger users — 57% of users use the app’s search function, according to internal TikTok data. The post TikTok Search Ads Campaign launches in US appeared first on MarTech.

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Search Engine Land

MAY 31, 2023

Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Launched today in beta, we’re excited for you to test it out. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. About the chatbot.

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Search Engine Land

MAY 20, 2024

OpenAI didn’t launch its much-rumored ChatGPT Search product last week. Has OpenAI quietly launched an early version of ChatGPT Search, as part of the GPT-4o rollout? But remember – OpenAI also launched a web crawler, GPTBot , in August. And the websites it lists aren’t hallucinations. Dig deeper.

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Search Engine Land

JUNE 5, 2024

Ignite Visibility, a highly-rated digital marketing and advertising agency headquartered in San Diego, California, has launched a new service offering that will help businesses gain traffic and online visibility by optimizing for AI-powered search engines. Generative Engine Sourcing Research and Analysis to track cited sources.

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Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. Product Marketing Manager at Microsoft Advertising, Liam Mackessy, told Search Engine Land: "This product has been designed for ease of use. “> “> “> “> “> “> Processing…Please wait.

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Search Engine Land

MAY 22, 2023

The ad-free search engine launched less than two years ago. We are incredibly proud of what we have accomplished: building a search engine from scratch with a tiny team of fifty people and releasing the world’s first LLM powered answer engine that produced reliable citations.” ” Neeva launched in the U.S.

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Martech

OCTOBER 1, 2024

As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines. The post Optimizely to acquire NetSpring, launches Personalization appeared first on MarTech. Processing.

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Launch User Experience Engineering Follow-up 58

Search Engine Land

JUNE 11, 2023

These results aim to show people a more “lived experience” to their search queries, Liz Reid, VP of Search at Google, told Search Engine Land at Google I/O. The post Google launches perspectives filter in mobile search results appeared first on Search Engine Land.

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Search Engine Land

SEPTEMBER 14, 2023

This new tool, which is an improvement on Amazon’s existing visuals search engine, allows consumers to add text as well as images to search for matching products. The post Amazon launches new search functions on mobile to rival Google appeared first on Search Engine Land. Multimodal search. ” Expanded AR efforts.

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Launch Retail Engineering Trust 124

Search Engine Land

OCTOBER 25, 2023

The post Amazon Ads launches AI image generation appeared first on Search Engine Land. We reported that Amazon was working on AI tools to generate images for advertisers in May. Now it’s finally here, nearly six months later.

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Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

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Search Engine Land

NOVEMBER 15, 2023

The follow button allows searchers to essentially subscribe to topics where Google can show searchers content on that topic, Brad Kelle, Senior Director of Engineering, at Google Search explained to us. Perspectives launched on mobile and we saw Google testing perspectives on desktop. How to subscribe. What changes. Coming to desktop.

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Launch Follow-up Engineering 131

Search Engine Land

APRIL 16, 2023

Google is in the process of building an “all-new search engine” powered by its new A.I. based features to its current search engine under the project name Magi. The new Google search engine are still in its early stages, with no timeline for when it will be released.

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Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display.

Engineering 105

Engineering Lead generation Retail Campaign 105

Search Engine Land

OCTOBER 19, 2023

The post Google AdSense launches related search for Auto Ads appeared first on Search Engine Land. All publishers can now have access to related search for Auto ads. Read Google AdSense's Auto Ad guide for more information on how they work and their main benefits.

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Launch User Experience Engineering Process 118

Search Engine Land

OCTOBER 30, 2023

The new capabilities, which also make it easier to create Reminder Ads, will be launched by the end of October. Reminder Ads, launched by Instagram earlier this year, is an ad product designed specifically to enable advertisers to generate awareness, anticipation, and interest in upcoming launches, events, and special moments.

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Launch Engineering Start-ups Conversion 103

Search Engine Land

OCTOBER 3, 2024

A Google spokesperson clarified to Search Engine Land what types of queries will trigger AI Overview ads – and where: “If a user’s question has a commercial angle – meaning it’s something where a product or service could be relevant – then an ad may appear above, below or within the response. ” No new reporting. .”

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Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. Published March 27.) By Michael King. Published Jan.

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Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. In addition to the launch of the ads transparency library, TikTok is also giving marketers access to a Commercial Content API. TikTok announced the launch of its ads transparency library on its official blog. Dates the ad ran.

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Search Engine Land

JULY 24, 2023

To make text posts as engaging as possible, TikTok has also launched a number of features for content creators to experiment with when posting text, including: Stickers : TikTok has a range of stickers that creators can use to enhance their text posts. The post TikTok launches text posts appeared first on Search Engine Land.

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Launch User Experience Engineering Process 92

Search Engine Land

SEPTEMBER 26, 2023

The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. The post Microsoft Advertising Network for retail launches in the US appeared first on Search Engine Land.

Retail 104

Retail Networking Launch Campaign 104

Search Engine Land

JUNE 12, 2023

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The post TikTok launches new AI ad script generator appeared first on Search Engine Land. The feature, called Script Generator , is available to all TikTok Creative Center users with a desktop TikTok for Business account.

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Search Engine Land

AUGUST 4, 2023

Given content creation’s time-consuming and costly nature, marketers have turned to AI for assistance, yielding mixed results Ethical issues notwithstanding, one question that repeatedly surfaces is, “Can search engines detect my AI content?” In that case, it simply becomes a matter of cost vs. benefit for the search engine.

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Engineering Sports Finance Follow-up 92

Search Engine Land

MARCH 8, 2023

Google has launched a new look and feel for the Google Trends portal. The post Google launches new Google Trends portal appeared first on Search Engine Land. This update brings a new look, with real-time trends on the home page, updated hourly with links directly to publishers’ news articles, the company announced.

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Search Engine Land

DECEMBER 30, 2022

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. Is MUM Google’s next step toward becoming a purely semantic search engine?

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Engineering Pharmaceutical Launch Follow-up 104

Search Engine Land

OCTOBER 18, 2023

The post YouTube launches new feature to enhance product ad targeting appeared first on Search Engine Land. This capability will be available "in the coming weeks." Visit the YouTube Advertising help center for more information on how video ads work.

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Search Engine Land

APRIL 4, 2024

as Search Engine Land reported on March 22. Some have speculated SGE could launch widely at Google I/O, but Google has not confirmed a date. Google began testing AI overviews from SGE on a “subset of queries, on a small percentage of search traffic in the U.S.” This seems similar to the UK search traffic test.

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Search Engine Land

FEBRUARY 7, 2023

Microsoft will launch a new, AI-powered search engine that people can chat with, ask questions, or even use to create content. I’m live in attendance, along with Search Engine Land Editor Nicole Farley. .” ” Bing tells searchers they can ask questions and get complete answers. Core search changes.

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Search Engine Land

DECEMBER 11, 2022

Search Engine Land celebrates its Sweet 16 today. While most of the original team from 2006 has moved on, the mission of Search Engine Land remains nearly the same as it has been since day 1. Thanks to the Search Engine Land team. Search Engine Land has a small team. I joined Search Engine Land in January.

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Search Engine Land

AUGUST 1, 2023

The post Google Analytics launches new Audience report appeared first on Search Engine Land. The new report currently includes one dimension: Audiences Deep dive. Read Google's Audience report guide for more information.

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Launch Campaign Engineering Conversion 94

Search Engine Land

OCTOBER 20, 2023

Elon Musk has announced that two new tiers of X Premium subscriptions will be launching soon. The post X is launching two new tiers of Premium subscription appeared first on Search Engine Land. The exact costs of each tier are yet to be confirmed. Why we care. SUBSCRIBE See terms.

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Martech

MAY 30, 2024

Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. The post Postie launches CRM Optimization for direct mail appeared first on MarTech. Why we care. Direct mail?

CRM 61

CRM Launch Customer Relationship Management Relationship Management 61

Search Engine Land

AUGUST 31, 2023

The post Reddit launches AI-powered keyword research tool appeared first on Search Engine Land. This involves machine learning doing the hard work, selecting Reddit posts and conversations that align best with each advertiser’s requirements.

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Launch Campaign Engineering Technology 100

Search Engine Land

DECEMBER 29, 2022

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. Onto the list: 10. By Anthony Tedesco. Published Aug.

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Search Engine Land

JUNE 22, 2023

One crucial step is setting the site up for success in search engines. Technical best practices During this phase, ensure that everything is properly set up and search engines can easily locate your content. Neglecting these aspects can result in search engine blockages or significant traffic gaps when large pages are not redirected.

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SaaStr

APRIL 19, 2024

How do you reverse-engineer your first million as a SaaS startup founder? SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there. 50 or $1. You never catch up.

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Engineering Price Cross-sell Up-sell 96