ConversionXL

JANUARY 14, 2020

In mid-2019, they launched a new feature called “spaces,” which allows users to create content around topics instead of questions. In each case, an extension to the existing solution was shipped in a search engine–friendly way and now drives a lot of organic traffic, while also improving the product. Quora did just that.

Minimum Viable Product 159

Minimum Viable Product Objectives and Key Results Launch Networking 159

Salesforce

NOVEMBER 17, 2023

Here’s what you can look forward to once you launch your online store: Cost savings: Brick-and-mortar stores come with overhead, such as money spent on leases, staffing needs, and utilities. Search engine marketing, organic and paid social media ads, and email marketing let you reach a segmented market for a lower cost.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Smarter With Gartner

JULY 2, 2021

Step 5: Release a minimum viable product. If you have progressed to this step of hi-tech product planning, your product idea has been validated on paper — the problem exists, and customers appreciate your envisioned solution. If you reach that point, you will be ready to commit to the new product idea.

Product 82

Product Minimum Viable Product Drivers/motivators Technology 82

ConversionXL

FEBRUARY 3, 2022

After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved. On its official launch in 2014, it had 15,000 daily users. Slack started with a minimum viable product.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 28, 2017

It’s certainly the way that Dan positions it above, but it can easily be applied to bigger companies looking to test new product ideas, feature ideas, service ideas, etc. Dan’s process proposes something very interesting: that there’s something wrong with the current minimum viable product (MVP) concept.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

SaaStr

MARCH 20, 2019

You build something quickly, a minimum viable product. We had developers who were using early versions of Twilio, giving us great feedback, using it, launching things, wanting to pay us. That’s what led us to very early on, that we were a one product company when we launched in 2008 with Twilio Voice.

Start-ups 47

Start-ups Product Minimum Viable Product Niche 47

ConversionXL

SEPTEMBER 7, 2017

This is apparent in general, but this lesson became even more salient when we launched CXL Institute , essentially a startup within the company that required rapid iteration and learning. But you can take this idea a bit broader with the idea of minimum viable tests. It’s essentially useless. Image Source.

A/B testing 92

A/B testing Minimum Viable Product Growth Education 92