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Microsoft Advertising Network for retail launches in the US

Search Engine Land

Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. Why we care.

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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Benioff said customers will launch 1,000 of the bots at next week’s Dreamforce conference. Agentforce Two, with some Atlas Reasoning Engine components, is expected to launch in February. Processing.

Launch 89
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Why HubSpot is Launching a Podcast Network

Hubspot

Marketing, sales, customer support, customer success, product, engineering, entrepreneurs are all helping to build and grow businesses. It's why we're excited to announce the launch of HubSpot's Podcast Network , a new audio destination that is home to six great shows that represent a wide range of business topics and backgrounds.

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LinkedIn launches podcast network aimed at professional audiences

Search Engine Land

Please visit Search Engine Land for the full article. If LinkedIn enables more brands to join, it may help B2B brands with podcasts, like agencies, get closer to their target audience than they might on other podcast platforms.

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TikTok launches new tool to provide more insight into how ads drive conversions

Search Engine Land

TikTok states that combining EVTA with its recently launched Self-Attributing Network (SAN) can provide you with a more complete picture of how users are converting on TikTok. The post TikTok launches new tool to provide more insight into how ads drive conversions appeared first on Search Engine Land.

Launch 115
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Google launches new content suitability center in Google Ads

Search Engine Land

Google has launched a new content suitability center in Google Ads where you can manage your suitability settings for all campaigns on YouTube and the Google Display Network. ” The post Google launches new content suitability center in Google Ads appeared first on Search Engine Land.

Launch 98
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Apple could be building an ad network for live TV

Search Engine Land

Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February. The post Apple could be building an ad network for live TV appeared first on Search Engine Land. The push for more ad space. Stay tuned for more information when Apple makes an official announcement.