Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. Search Engine Land prides itself on sharing the news as it breaks. It’s how I start each weekday.

X-functional 96

X-functional Retail Engineering Follow-up 96

Partners in Excellence

MAY 27, 2015

At the drop of a hat, we will wax on endlessly about features, functions, feeds, speeds, and, of course, price. We have 76 features, 43 functions, lots of feeds, plenty of speed, and we are cheaper than them! The one’s that have a 100 rows of features, 50 rows of functions. We win the “X’s” battle.).

Product 98

Product X-functional Price Sell 98

Hubspot

JUNE 22, 2015

Or maybe you’re facing that classic, high school-era, “Oh-crap-I-totally-forgot-my-presentation-was-due-tomorrow” scenario, where, for whatever reason, you completely forgot that you were supposed to be launching a content marketing campaign the next day. Twitter post image: 1024 x 512 pixels*. Twitter cover image: 1500 x 500 pixels.

Launch 78

Launch Campaign X-functional Promote 78

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 118

B2B GTM Objectives and Key Results Sell 118

SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Live events are a forcing function for your entire team, not just sales, and marketing. Take sales intelligence platform, Dooly , for example.

Technique 111

Technique X-functional Launch Pitch 111

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. They have titles like “web developer” and “marketing engineer” and are usually part of the teams working with code. The four primary marketing technologist roles.

X-functional 101

X-functional Objectives and Key Results Technology Technology 101

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than the CEO running around telling the engineers exactly what to build, you now have product managers. So, the first system is a sales finance system, so let’s start with sales.

Finance 119

Finance X-functional Launch Objectives and Key Results 119

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. The growth engine from both sales and marketing should to be working before you add gas to it. They grew 2.5x

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

ConversionXL

SEPTEMBER 3, 2021

But ASO, like search engine optimization, fails when worshipped like a false god. To do that, you need to define goals pre-launch to drive optimization post-launch. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”.

UX 121

UX X-functional A/B testing Follow-up 121

Search Engine Land

MARCH 15, 2023

Train yourself to think 18-24 months down the line for every feature and improvement you launch In that amount of time, you’ll be able to: Launch a first version of an initiative. A confused engineer does not take action. Be the teammate that makes the engineering and project coordinators look good and get things done.

Product 78

Product X-functional Objectives and Key Results Engineering 78

Search Engine Land

AUGUST 16, 2023

In a nutshell, an XML sitemap is a protocol in XML format that tells search engines about the URLs on a website available to crawl. XML sitemaps allow search engines to crawl your website more efficiently if certain URLs are isolated. XML sitemaps were meant to share information about each URL, like: When it was last updated.

X-functional 82

X-functional Engineering Launch Follow-up 82

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Leads from supporting teams like engineering, user experience, QA and SMEs like SEO. The second person to find is the release train engineer (basically the lead engineer).

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

Search Engine Land

OCTOBER 10, 2023

that have gradually contributed to addressing diverse needs: Search engines : “I want to know” searches. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Digital video platforms (e.g.,

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional UX GTM Objectives and Key Results 88

SaaStr

MARCH 26, 2024

As a founder, you need to be more involved in functional areas like sales support and success. It’s tough for folks to staff these functions. Give everyone x amount of money to go find the best one. Today, folks seem to be launching fewer features, ratcheting prices, and digging into the existing customer base. “If

Price 121

Price X-functional Growth B2B 121

ConversionXL

MARCH 29, 2017

Ideation x Execution = ROI. Before you launch a growth process, you’ll want to consider your goals and your timeframe for each goal. While our goal is to launch at least three tests per week, we generally shoot for five tests per week. Growth Engineer. before continuing. Set the goals and the timeframe.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

SaaStr

APRIL 30, 2022

But when entrepreneurs launch a SaaS business, it’s often quite hard to know how they’re doing. Just to say a little bit more about this, if you look at the sales functions are structured. Customer success teams are basically about building at scale this self-serve engine. It was relatively rationalized.

Price 98

Price Launch X-functional Contract 98

Search Engine Land

APRIL 14, 2023

To avoid creating duplicate content issues with Google, you have to add the noindex meta tag to the test server (or block it in robots.txt): <meta name="robots" content=" noindex, nofollow " /> This tells the search engine to ignore this site version. more countries), launch different products, or serve new audiences.

UX 99

UX X-functional User Experience Technology 99

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . Tech/Engineering team. What’s the roadmap for engineering (customer-facing initiatives and back office)? Experimentation launch. cross-functional teams) or working practices (e.g., How long does it take?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

SaaStr

JULY 5, 2024

No one wants to do layoffs, cut sales, or fire good engineers, so the marketing budget is the simplest thing left to attack. The simplest cheat code here is to put your hand over the LinkedIn job titles and ask yourself, “Would I still hire this person if they didn’t work at x company?” When you cut sales, you’re cutting your present.

GTM 84

GTM Cross-sell X-functional Pipeline 84

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. On its official launch in 2014, it had 15,000 daily users. Channel-level expertise: An understanding of how the channels work (e.g., Image source. ConvertKit.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Value = (Knowledge + Process) x Skill x Attitude. Dell launched an entirely new Dell.com frontend and backend.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MARCH 24, 2016

Here’s one way to rake the data, according to Andrew Chen: Andrew Chen : “Once you have a way to evaluate the success of a user, then you want to grab a cohort of users (let’s say everyone who’s joined in the last X days) and start creating rows of data for that user.

Conversion 77

Conversion A/B testing X-functional Technique 77

SaaStr

APRIL 23, 2019

So, can you talk a little bit about the early days of going through that idea iteration phase, and how did you decide to launch Brex? Because if you’re launching a consumer company, or even B2B size product, you can pretty much sell, or have a product ready in those three to six months, and even have 10 customers. Henrique: Yeah.

Launch 87

Launch Pitch Niche Negotiate 87

Sales Hacker

SEPTEMBER 29, 2020

I’m not a lawyer, I’m actually an engineer by classical training, and it’s been a fun and interesting ride to work with this community. Not me personally, but a bunch of smart PhDs and software engineers, they’re the ones that can make it a reality. So we’re excited, we stumbled into this journey.

Contract 119

Contract X-functional Objectives and Key Results Legal 119

SaaStr

MAY 14, 2023

Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing. Nicolas has a PhD in computer science, search engine background, text mining, worked in search for a long time. Nicolas : Not a month.

Price 111

Price Start-ups Up-sell X-functional 111

Hubspot

OCTOBER 25, 2019

With a 302 redirect you’ll lose the SEO link authority of the old page since search engine crawlers treat this as a temporary page. However, if you have a page that you don’t want to be indexed and crawled by search engines, you might keep the 404 page instead of redirecting. Your browser should automatically send you to the new URL.

X-functional 77

X-functional Contact Clients Engineering 77

Heinz Marketing

JUNE 7, 2021

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. We are very excited about the Forrester Decisions launch. You can even ask Alexa!

Pipeline 129

Pipeline B2B Sales Cross-sell 129

Hubspot

OCTOBER 10, 2018

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." With projection-based AR, you could project a functioning keyboard on your desk. After launching that feature, StubHub saw engagement double in a year. Sounds intimidating, right?

Transportation 101

Transportation Drivers/motivators Healthcare Electrical Engineering 101

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). And that expands the skills that optimisers need.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

FEBRUARY 3, 2016

” Yet, as we strive to disrupt industries, take out the competition and launch innovative new products, we forget the power of habit. Eventually, they could make statements like, “When someone suddenly starts buying X and Y, along with A and B, they could be getting close to delivery. Particular place. Particular emotion.

Conversion 90

Conversion X-functional Launch Technology 90

PandaDoc

OCTOBER 13, 2022

Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ? Lead generation X ? X Mobile access ? ? Social media integration X ? Free version X ? Lead generation X ?

X-functional 52

X-functional Territory CRM Lead generation 52

SaaStr

AUGUST 7, 2020

The secret to building more than one is reusing components so that you don’t have six engines that do the same thing, that you reuse that engine and you get to use what we call metadata to reimagine it for each one of these industries. You can see it right behind you going across the bridge but can you see 10 X?

Price 87

Price Retail X-functional Healthcare 87

SaaStr

AUGUST 15, 2020

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. It cannot work in the future because that isn’t how society functions. I mean, what do they do?

Retail 109

Retail Start-ups Drivers/motivators Up-sell 109

SaaStr

JULY 15, 2022

And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. Yes, there is the classic situation where a big company wants to give you a lot of money, but overwhelm your engineering resources.

Growth 119

Growth Cross-sell Start-ups X-functional 119

Hubspot

SEPTEMBER 17, 2018

Launch a new product? Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage. At 30fps, 30 x 2 = 60, equalling a shutter speed of 1/60. What’s the goal? On Facebook?

Angle 101

Angle Objectives and Key Results X-functional CTR 101