Remove Engineering Remove Market share Remove Networking
article thumbnail

Walmart’s retail media network: What advertisers need to know

Search Engine Land

This ad unit generally captures consumers within the intent phase of the customer journey, given that the ads are served alongside organic placements within the search engine results page (SERP). The post Walmart’s retail media network: What advertisers need to know appeared first on Search Engine Land.

Retail 80
article thumbnail

4 simple ways to put an end to unprotected paid search by Adthena

Search Engine Land

The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation. Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. The following are just a few examples of the variable nature of users’ search engine consideration sets, and the platforms that should be on every search marketer’s radar. Traditional search engines.

article thumbnail

Nearly 30% of Instacart’s revenue is from advertising

Search Engine Land

In 2022, Google and Meta’s advertising market share dropped below 50%. The rise of retail media networks. The post Nearly 30% of Instacart’s revenue is from advertising appeared first on Search Engine Land. And the company has updated its platform to attract more advertisers. The bigger picture. Dig deeper in U.S.

Retail 94
article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 116
article thumbnail

This day in search marketing history: January 14

Search Engine Land

In 2022, we revealed what happened when Search Engine Land shut off AMP. Why did Search Engine Land shut off AMP? As we explained in We’re turning off AMP pages at Search Engine Land , it was due to competition in Top Stories (after AMP was no longer required for inclusion in Top Stories) and waning support by social media platforms.

article thumbnail

Microsoft Ads in 2023: Key areas to leverage, test and optimize

Search Engine Land

With such a promising prospect, let’s look at Microsoft Ads (or Bing Ads, as most PPC marketers still fondly call it) in relation to Google – including advantages, disadvantages, and opportunities for the platform to make some gains in market share. SUBSCRIBE See terms. What disadvantages persist for Microsoft Advertising?