Search Engine Land

AUGUST 1, 2024

This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room. E-A-A-T is paramount.

CTR 88

CTR Click Through Rate Engineering Legal 88

Heinz Marketing

JULY 19, 2024

SEO Agencies : Optimize content and website performance for search engines. Creative Agencies : Provide design, content creation, and multimedia services. Branding Agencies : Focus on brand development, identity, and positioning. PR Agencies : Manage public relations and corporate communications.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

SaaStr

MARCH 25, 2025

discovered that incentivizing work email signups through calendar integration created a powerful enterprise data collection engine. has built isn’t just a transcription service – it’s a masterclass in bottom-up AI SaaS growth. Patience in building the right foundation before rushing to monetize.

Meeting 96

Meeting Price Strategize Growth 96

Martech

AUGUST 21, 2023

It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share is down slightly globally and in the U.S. search market share was 6.47% in July, per web analytics service StatCounter. Bing’s market share peaked at 6.61% in March.

Market share 75

Market share Launch Engineering Growth 75

Salesforce

DECEMBER 14, 2022

of the global search market share — that’s a lot of people looking for a lot of information. To have your website seen by those people searching online you’ll need to have search engine optimization (SEO) best practices top of mind so your content surfaces for the right readers. What is search engine optimization (SEO)?

Engineering 98

Engineering Objectives and Key Results Campaign Up-sell 98

Search Engine Land

SEPTEMBER 15, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

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Government Engineering Manufacturing Negotiate 137

Search Engine Land

FEBRUARY 26, 2024

Google argues that the failed sale highlights that Bing lost out because it is an inferior search engine, not because Google has made the search market unfair for its competitors, per CNN. Google claims that Microsoft’s failed attempt to sell Bing to Apple demonstrates that Bing is an inferior search engine.

Territory 113

Territory Engineering Market share Sell 113

Martech

SEPTEMBER 11, 2023

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. The case, U.S. Why we care.

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Government Contract Engineering Presentation 123

Search Engine Land

SEPTEMBER 11, 2023

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. The case, U.S. Dig deeper.

Government 120

Government Contract Engineering Presentation 120

Martech

JULY 3, 2023

” Focusing on your serviceable addressable market (SAM) will provide guidance for the best use of your resources. Your SAM is the segment of your total addressable market achievable with your current business model. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand.

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Go To Market GTM Strategize Growth 109

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. The following are just a few examples of the variable nature of users’ search engine consideration sets, and the platforms that should be on every search marketer’s radar. Traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Search Engine Land

OCTOBER 27, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Engineering 118

Engineering Promote Drivers/motivators User Experience 118

SaaStr

AUGUST 21, 2024

But Gross Margins Only 28% on Payments and Related Solutions Low gross margins on payments and financial services of only 28% makes Toast’s model much tougher than Shopify’s (39%) or Bill’s (80%+). 13% Market Share in U.S. Reps hate this, but it does seem to have worked, at least for now. #7.

Territory 122

Territory Referrals Growth Quota 122

Search Engine Land

SEPTEMBER 13, 2023

The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation. Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity.

Commission 121

Commission Legal Campaign Retail 121

Search Engine Land

MARCH 4, 2024

This, in turn, allows marketers to target these users with ads based on their history, behavior, and interests. These days, digital services and experiences are highly customized for users. At Adthena, we collect observed data directly from search engine results pages. Take the self-guided tour of Market Share.

Territory 115

Territory Market share Legal Strategize 115

Search Engine Land

OCTOBER 17, 2023

Search engine ranking for keywords. Reverse-engineering a competitor’s FAQs This lets you see potential important topics to address with your brand’s differentiators in mind To do this, go to Ahrefs’ Site Explorer , drop in a competitor domain, and then go to the Organic Keywords report. Poor customer service? Paid traffic.

Angle 117

Angle Strategize Strategic planning Territory 117

SaaStr

SEPTEMBER 27, 2023

With only say 30–40 employees to service $4m-$6m in revenue, even the loss of one key hire can seem almost fatal to the business. Why do I need 50 engineers to do what 3 engineers use to do? Why does my marketing team need 15 people? There will be too much to do and simply not enough people to do it. What do they even do?

Niche 116

Niche Engineering Start-ups Growth 116

Search Engine Land

MARCH 17, 2023

Bing partners with US National Park Service for #FindYourPark photo contest 2016: The winning photo would be featured on Bing’s home page during National Park Week and used as Bing’s Facebook and Twitter cover photo in April.

A/B testing 113

A/B testing Engineering Launch Drivers/motivators 113

ConversionXL

SEPTEMBER 20, 2018

What is a sales-led go-to-market strategy? A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share.

Go To Market 289

Go To Market GTM Profit margin Education 289

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

X-functional 116

X-functional Retail Launch Non-Profits 116

Search Engine Land

NOVEMBER 6, 2023

The Commission claims that Amazon’s service quality declined as it shifted from prioritizing relevant, organic search results on its online storefront (as originally directed by its founder and then-CEO Jeff Bezos), to now featuring pay-to-play advertisements. Search Engine Land has contacted Amazon for comment.

Price 102

Price Commission Retail User Experience 102

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Here are a few goals you can look to accomplish: Messaging : Update your messaging to better position your product or service in the market (I go into more detail about this below).

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Launch Sales Price Clients 125

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Googler’s Bet Goobles On Predictive Markets During Their Free Lunch.

Sports 114

Sports Gambling Manufacturing Launch 114

Search Engine Land

FEBRUARY 19, 2024

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. Deploy and maintain rich error-proof schemas to help search engines and AI to understand your content better. Use AI tools judiciously.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. Why did Search Engine Land shut off AMP? As we explained in We’re turning off AMP pages at Search Engine Land , it was due to competition in Top Stories (after AMP was no longer required for inclusion in Top Stories) and waning support by social media platforms.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Trust 88

Trust Objectives and Key Results Engineering Negotiate 88

Hubspot

OCTOBER 17, 2018

Rather, it refers to the first company to capture large market share. And in the 1960s, they merged with Frito Lay giving Pepsi a successful market share in snack foods, a boost in stocks, and the lifeline they needed to compete. cable provider DVR and streaming services, Netflix, Facebook, and Google).

Manufacturing 95

Manufacturing Market share Launch Follow-up 95

ClickFunnels

JUNE 24, 2021

It’s a search engine for emails. Here’s a screenshot of a cold email that was sent to her that she uses as an example of a message that is not relevant to the recipient: As you can see, this company might be offering a valuable service, but the email comes off as a copy-paste. You can start by: Checking their LinkedIn profile.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

Martech

APRIL 8, 2024

By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. Increases cart size, betters customer service, offers promotions, and increases lifetime value. A: Most B2B companies I work with have multiple products and services.

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B2B B2C Conversion Pitch 113

Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. that have gradually contributed to addressing diverse needs: Search engines : “I want to know” searches. GDP trajectory.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

ConversionXL

SEPTEMBER 23, 2020

Services like JustUno give ecommerce sites an easy way to implement similar banners and message bars. Services like LimeSpot are the engines that power product recommendations for ecommerce sites. Your customer service agent can take this opportunity to offer help in finding a product or even make a recommendation.

Trust 125

Trust Retail Appointment Contact 125

Search Engine Land

MARCH 15, 2023

Bing’s coronavirus tracker filters data, news and video by region 2020: ‘Coronavirus’ results pages became ad-free resource hubs on Bing, Google and other search engines. Google Now To Get API So All Developers Can Integrate Their Content 2015: This would allow any app developer or publisher to integrate with the service.

Launch 85

Launch Engineering Gaming Territory 85

Heinz Marketing

AUGUST 28, 2023

Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently. Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs).

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Search Engine Land

APRIL 6, 2023

Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. As we look into the crystal ball, it’s becoming increasingly clear that AI will continue to be one of the most critical factors in the future of search engine optimization and digital marketing.

Engineering 104

Engineering Legal Launch Referrals 104

Martech

SEPTEMBER 26, 2022

Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. Fintech marketing strategies should be engineered around specific business models. Our solution?

E-commerce 113

E-commerce B2C Finance Referrals 113

Search Engine Land

NOVEMBER 6, 2023

Local services. Amazon provides an audience market share preview. Arguably, this is a more informative metric as it gives stakeholders a clearer understanding of the potential market. For instance, some advertisers are flagged as financial services merely because they mention no credit required. Automotive.

Lead generation 102

Lead generation Represent Campaign Legal 102

Search Engine Land

MARCH 9, 2023

Neither search engine suggested that these lists were used to boost sites in their search results or exempt them from any overall algorithm changes. Prediction: Apple Will Not Renew Google As Safari Default Search Engine 2015: Spoiler alert: Wrong.

E-commerce 87

E-commerce Territory Engineering Networking 87