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Google planning new search engine while working on new search features under Project Magi

Search Engine Land

Google is in the process of building an “all-new search engine” powered by its new A.I. based features to its current search engine under the project name Magi. The new Google search engine are still in its early stages, with no timeline for when it will be released.

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7 strategies to maximize your AI-powered search market share

Search Engine Land

However, these LLMs can sometimes provide outdated or irrelevant information, which underscores why search engines prioritize the freshness of content. Optimizing strategies around the buyer, rather than just the search results, ensures that the right KPIs are integrated into your marketing efforts. Experience User experience matters.

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8 Tips to Master Search Engine Optimization (SEO) Best Practices

Salesforce

of the global search market share — that’s a lot of people looking for a lot of information. To have your website seen by those people searching online you’ll need to have search engine optimization (SEO) best practices top of mind so your content surfaces for the right readers. What is search engine optimization (SEO)?

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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Map out technical and content requirements.

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SEO outcomes vs. SEO outputs: Understanding the difference

Search Engine Land

Better user experience on a website. Tools like Google Analytics can provide a detailed view of these metrics, shedding light on user behavior and interest. Ranking The positions your keywords have in the search engine result pages (SERPs) directly correlate to your site’s potential to attract organic traffic.

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Microsoft rebrands Bing Chat as Copilot

Search Engine Land

Bing Chat launched with much hype but failed to steal any market share from Google. Microsoft said the rebrand is to unify the Copilot experience: “Our efforts to simplify the user experience and make Copilot more accessible to everyone starts with Bing, our leading experience for the web.

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Best of the Bot: Create an SEO plan for a digital marketing agency

Search Engine Land

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.