Search Engine Land

JUNE 26, 2023

Adapting SWOT analysis for SEO Being the hard-optimizing, dynamic, search engine-slaying marketers that we are, we can take this classic marketing tool and then adapt it for SEO to create something entirely new. Are there any changes to the search engine results we can leverage? What link sources have we yet to tap into?

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

ConversionXL

FEBRUARY 6, 2019

The benefits of looking at marketing through the lens of the product lifecycle are multifold: Provides a broad understanding of how your product fits into lifecycles for the product class, form, or brand (e.g. petrol-engined cars, people-carrier, and Ford, respectively). What marketing needs to accomplish during the Growth stage.

Product 124

Product Price Growth Campaign 124

Search Engine Land

AUGUST 1, 2023

SEO cannot be siloed within the marketing team for the best results. Collaboration must happen across content creators, developers, UX designers, sales (online and offline), customer success, and community managers. Highlighting the business impact Frame SEO in terms of achieving key business objectives like: Increasing market share.

Objectives and Key Results 76

Objectives and Key Results Education UX User Experience 76

ConversionXL

SEPTEMBER 23, 2020

Services like LimeSpot are the engines that power product recommendations for ecommerce sites. Mobile commerce has steadily grown in recent years, and it’s expected to surpass 50% of the total ecommerce market share in less than two years. Target got creative and took gift inspiration a step further.

Trust 125

Trust Retail Appointment Contact 125

ConversionXL

FEBRUARY 27, 2019

Most products are built by engineers and product people, and they are often uncomfortable cold calling customers to get meetings for early feedback. That initial go-to-market strategy helped answer the first burning question: Would people pay for the product? Which aspects of the UX are confusing?

Launch 110

Launch Product Campaign Cold Call 110

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. Search engine marketing, organic and paid social media ads, and email marketing let you reach a segmented market for a lower cost.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. For most of the staff are engineers, we would prefer to view the desktop, as we would view the items we want to purchase more clearly.”. Illia Termeno, Director of Extrabrains marketing agency.

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. For most of the staff are engineers, we would prefer to view the desktop, as we would view the items we want to purchase more clearly.”. Illia Termeno, Director of Extrabrains marketing agency.

B2B 52

B2B B2C Retail Clients 52

SaaStr

OCTOBER 24, 2019

Because, market share is really number one metric. And I also think if you start in a really, really huge markets, which you learn a lot, you’re also just going to remember it’s going to take a long time before you have a big share of that market. So, I think the burn side, right? Design is amazing.

Growth 53

Growth Launch B2B Networking 53

Search Engine Land

NOVEMBER 10, 2022

Although dozens exist, the two most popular overlays by market share are UserWay and accessiBe. For a monthly fee, these overlays promise users 100% ADA and WCAG compliance, protection from legal lawsuits and a superior UX for disabled users, by installing what amounts to one line of code to the website. Don’t!

Legal 96

Legal UX Represent Technology 96

Martech

FEBRUARY 4, 2025

Its also a one-stop news destination (Perplexity), an automated search engine (AI Overviews and Google Gemini) and a do-it-all personal assistant (ChatGPT). This means a great user interface and user experience (UI/UX), consistent experience and rankability. Dig deeper: How marketers can succeed with generative engine optimization 3.

UX 85

UX User Experience Government Trust 85

Search Engine Land

JANUARY 3, 2023

The difference between SEO content writing and content writing is that SEO content writing is designed to leverage search engines to fuel the discovery of your content. SEO content is written to leverage the code of search engines. The simple idea is that you’re writing this for search engines and humans. Which is best?

Angle 95

Angle Engineering Cross-sell UX 95

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90