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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Map out technical and content requirements.

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A technical guide to video SEO

Search Engine Land

Why technical SEO matters for video content Creating captivating videos is crucial for engagement, but mastering video SEO basics helps search engines index your pages effectively, especially as SERPs expand to include diverse media formats beyond text. Tips and tactics for video indexing. Take an example sourced from the jewelry segment.

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Five ways to harmonize PPC and SEO to boost ROI by Adthena

Search Engine Land

When paid and organic search campaigns work together, you not only spend more efficiently and optimize search results, you also create an opportunity to reallocate budget to reach big-picture goals like higher market share. Make it easy for search engines. Adjust your page URLs for maximum SEO value (if you can.)

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SEO SWOT analysis: How to optimize where it counts

Search Engine Land

Adapting SWOT analysis for SEO Being the hard-optimizing, dynamic, search engine-slaying marketers that we are, we can take this classic marketing tool and then adapt it for SEO to create something entirely new. Are there any changes to the search engine results we can leverage? What link sources have we yet to tap into?

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Top 9 WordPress technical SEO issues to address

Search Engine Land

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. It’s SEO-friendly out of the box, and comes with clean code, semantic markup, and a structure that search engines can easily crawl and understand.

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How to build an SEO-forward culture in enterprise organizations

Search Engine Land

SEO cannot be siloed within the marketing team for the best results. Collaboration must happen across content creators, developers, UX designers, sales (online and offline), customer success, and community managers. Highlighting the business impact Frame SEO in terms of achieving key business objectives like: Increasing market share.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.