Heinz Marketing

AUGUST 30, 2022

To me, these two channels hold the potential for approaching complex tech personas, building trust, and potentially having them self-identify. Two channels I see as being particularly promising are Stack Overflow and Reddit. This is the second of a two-part blog post. Read the first part on Stack Overflow here.

Mechanical Engineering 105

Mechanical Engineering Campaign B2B Consult 105

Highspot

AUGUST 5, 2020

Before moving into tech, I was working as a mechanical engineer developing medical devices — but I found myself gravitating more and more towards computer science. How can you become a trusted partner? Here’s what they had to say. Learning to Persevere with Devon Bennetts. What was your journey into tech?

Mechanical Engineering 116

Mechanical Engineering Pipeline Engineering Start-ups 116

Heinz Marketing

JULY 30, 2018

We got just a couple more minutes before we’ve got to take a quick commercial break, but quick follow-up on that, I think I agree with you a hundred percent, and I think that building that, building trust, building credibility early in the relationship, whether or not someone’s ready to engage with you or not.

Pipeline 40

Pipeline Mechanical Engineering Cross-sell B2C 40

The Lost Book of Sales

DECEMBER 30, 2021

Trust erodes. Clausewitz (Carl von Clausewitz, a Prussian general) believed that friction was as inherent to war as it is to mechanical engineering and could therefore never be eliminated but only mitigated. Friction provided opportunities and could be used by a general just as much as it could be used by an engineer.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Strategize Follow-up 98

SaaStr

APRIL 18, 2019

And my education, I went to MIT to study mechanical engineering, and I think I would have thought I was going to go into the pump business like my father. I sell highly engineered complex pumps and I can’t sell them like a book online.” I was more of an engineer, MBA. Dell was selling configural PCs online.

Up-sell 67

Up-sell Hospitality Start-ups Pitch 67

Salesforce

JUNE 21, 2024

A distinguished roboticist who leads Ohio State University’s engineering department, she’s also a member of the Advisory Board for Black In AI , an organization focused on increasing the inclusion and presence of Black people in AI. And the most natural thing when you’re doing engineering is to get IQ correct.

Government 119

Government Education Mechanical Engineering Follow-up 119

Salesforce

JUNE 21, 2024

A distinguished roboticist who leads Ohio State University’s engineering department, she’s also a member of the Advisory Board for Black In AI , an organization focused on increasing the inclusion and presence of Black people in AI. And the most natural thing when you’re doing engineering is to get IQ correct.

Government 98

Government Education Mechanical Engineering Follow-up 98