Search Engine Land

JANUARY 5, 2023

At a high level, an SEO product manager (PM) helps teams optimize features and functionalities on a website so that it’s discoverable by search engines and humans alike. This role is uniquely positioned to empathize with and understand two important types of customers: Search engine bots (i.e., Googlebot) that crawl websites.

Product 84

Product Teamwork Minimum Viable Product Engineering 84

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. These can include UX issues or concerns that aren’t addressed in copy.” [via Slack started with a minimum viable product.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Salesforce

NOVEMBER 17, 2023

By combining the above elements with successful strategies for user experience (UX), design, and merchandising, you can create stellar, memorable shopping experiences that keep customers coming back. Search engine marketing, organic and paid social media ads, and email marketing let you reach a segmented market for a lower cost.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59