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Inbound marketing focuses on catching the attention of the target audience via channels such as content marketing, search engine optimization (SEO) , and social media. And customer relationshipmanagement (CRM) integration also significantly improves the sales process by centralizing customer data and sales activity.
Here’s an example: A software engineer at a major airline tries out a new SaaS product it’s a snippet of code that records the sessions of people who visit the airline’s website. It’s easy enough for the engineer to use on their own, and they find value in it.
Territory sales managers are typically focused on a few large, high-priority accounts. They use customer relationshipmanagement (CRM) software — typically equipped with AI and automation tools — to schedule calls, update customer and lead details, and keep track of outreach.
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