Search Engine Land

JANUARY 27, 2023

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But users no longer solely rely on traditional search engines to look up information. I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at search holistically.

Engineering 125

Engineering Networking Entertainment Follow-up 125

Sales Pop!

FEBRUARY 6, 2023

As we move into our ever-changing technological future, it becomes clear that CRM has become vital as the virtual engine of an enterprise, the heartbeat of your business. The Engine Pipeliner does not promise to take the platform approach. Instead, Pipeliner CRM is solely and only the company’s engine, and that’s what we’re experts in.

CRM 130

CRM Engineering Manufacturing X-functional 130

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include? Google Ads).

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Search Engine Land

FEBRUARY 27, 2024

Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. What is the Search Partner Network? Why we care. Why are campaigns added to the SPN?

Networking 131

Networking Campaign Engineering Follow-up 131

Martech

SEPTEMBER 5, 2024

It uses AI to enhance content and make it more search engine friendly, aiming to improve rankings and boost site visibility. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. The platform’s single integration simplifies managing multiple demand sources.

Retail 106

Retail Gaming Campaign Engineering 106

SaaStr

AUGUST 26, 2024

And one our top requests for 2024 was to add additional ways to network at this year’s Annual. So To help facilitate additional networking, conversations, and community, we’ve added not one, but FOUR brand new micro-events within the event to SaaStr annual this year, PLUS new features to Braindates , The Big Party and Meet a VC.

Networking 119

Networking GTM X-functional Finance 119

Martech

JANUARY 7, 2025

Enhanced Atlas Reasoning Engine Agentforce integrations with other Salesforce tools Data Cloud Customer 360 MuleSoft Slack Tableau Agentforce Testing Center Library of skills and integrations Which companies are using Agentforce? Table of contents What is Agentforce? How does Agentforce work? This is AI for the rest of us.

Launch 122

Launch Represent Engineering CRM 122

Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. Today, we not only optimize for search engines but also optimize the overall web presence of a business. However, with the rise of Google as the dominant search engine, fresh air swept through the industry.

Engineering 106

Engineering Clients Networking Education 106

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine. However, the concept of what constitutes a search engine is evolving rapidly.

Engineering 121

Engineering Meeting Presentation User Experience 121

Search Engine Land

SEPTEMBER 26, 2023

Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. Providing an additional buying path.

Retail 104

Retail Networking Launch Campaign 104

Search Engine Land

JULY 11, 2024

Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. Amazon is leveraging its extensive network and billions of user signals to help non-Amazon sellers engage with potential customers. Why we care.

Lead generation 83

Lead generation Networking Contact Up-sell 83

Search Engine Land

SEPTEMBER 9, 2024

Let me re-introduce you to YouTube While everybody knows YouTube, many forget that it is one of the largest search engines and also among the top social media platforms worldwide. S earch engine optimization. Search engine optimization Use relevant keywords naturally throughout the description. E ngage with calls to action.

Click Through Rate 98

Click Through Rate Engineering Trust Follow-up 98

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks? That’s when we started leaning into retail media networks in a really big way.

Retail 116

Retail Networking Customers E-commerce 116

Search Engine Land

SEPTEMBER 19, 2024

They indicate how your website performs and how search engines like Google view and rank your website. Understanding HTTP status codes When a browser or search engine bot (aka a “client”) encounters your website, the server responds with an HTTP status code, each with its own special meaning.

Engineering 97

Engineering Clients Legal Negotiate 97

Partners in Excellence

JANUARY 22, 2025

Let me give you an examples: Years ago, I co-founded a AI company (we focused on neural networks), focused on improving process based manufacturing. Every engineer I shipped out, slowed our development. If you think about it, the characteristics of these conversations are very similar to sophisticated prompt engineering.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

SaaStr

FEBRUARY 21, 2025

Offers workshops, networking, and investor matchmaking for startups and enterprises. Networking Opportunities: Provides excellent networking potential with industry leaders and peers. Its the largest community-driven SaaS event, bringing together 12,500+ founders, executives, and VCs.

Networking 98

Networking Pitch Growth B2B 98

Search Engine Land

SEPTEMBER 20, 2024

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. Diversify outside of Google Google is big and drives the majority of traffic, but it’s not the only search engine in town.

CTR 108

CTR UX Campaign Education 108

Search Engine Land

NOVEMBER 10, 2023

Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. Through their multi-channel studies, Microsoft found that accounts that utilized both the Search and Audience Network performed better than those using only Search.

Networking 107

Networking CTR Campaign Represent 107

Search Engine Land

JANUARY 8, 2024

Below are some tried-and-true prompt engineering strategies we’ve uncovered to help you build your own prompts. Prompt engineering strategies Now that we’ve covered the foundational settings, let’s dive into the second lever we have control over – the prompts. Get the daily newsletter search marketers rely on.

Engineering 106

Engineering Legal Technique Objectives and Key Results 106

Search Engine Land

DECEMBER 12, 2023

Search Engine Land officially celebrated its 17th birthday yesterday. But the mission of Search Engine Land remains the same as it has since Day 1 – to keep you updated on the latest changes in SEO and PPC via news, analysis and guides. Then make sure to subscribe to Search Engine Land’s newsletter. Many questions remain.

Engineering 93

Engineering Retail Growth Networking 93

SaaStr

JANUARY 26, 2025

Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3.

Education 107

Education Legal Promote Growth 107

Search Engine Land

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). ” Search Engine Land has contacted Google for further comment. Read Search Engine Land’s coverage of the Adalytics report for more information. Get the daily newsletter search marketers rely on.

Networking 111

Networking Campaign Engineering Contact 111

Search Engine Land

JULY 25, 2024

New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers. You’ll evaluate all potential channels and networks (e.g., Things will also happen, such as new industry tech, changes in search engines, AI emergence and more. that we’re in.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Martech

MARCH 6, 2025

The Jivox Creative Compliance Checker automates the approval process to ensure ads meet network guidelines. Agora launched the Conversational AI Engine, which enables developers to build interactive voice experiences. The engine supports real-time, low-latency voice processing for AI-driven applications.

Launch 99

Launch Retail Campaign Engineering 99

Search Engine Land

AUGUST 30, 2024

1960s: Early research and development The 1960s marked significant advancements in AI research, with the creation of the first neural networks and the development of ELIZA, an early natural language processing program. This period saw the development of the first AI programs, including the Logic Theorist and the General Problem Solver.

Transportation 98

Transportation Education Angle Healthcare 98

Martech

JANUARY 9, 2025

This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. This platform offers programmatic functionality and is designed for in-store retail media networks. Dappier announced the availability of AskAI banner ad deployment. BrandRep launched an AI-powered keyword generator.

SQL 110

SQL Retail Launch Campaign 110

Martech

DECEMBER 16, 2024

These include large language models, knowledge graphs, and conversational search engines. To thrive in a world dominated by AI search and assistive engines, youll need to optimize for three core technologies: Traditional search engines. Engines like Google, Bing Generative SERP, ChatGPT and others are becoming walled gardens.

Engineering 110

Engineering Niche Technology Technology 110

Search Engine Land

AUGUST 6, 2024

Up to 10% of website visitors subscribe to notifications from the sites they visit, according to our network statistics. Ad network involvement. Networks like RollerAds send ads to this subscriber base. Here are the primary benefits of push notifications: High subscription rate. High click-through rates. Subscription prompt.

Growth 85

Growth CTR UX Click Through Rate 85

Martech

SEPTEMBER 17, 2024

9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Eisar Lipkovitz, former Google VP of Engineering , provided a candid view of Google’s internal dysfunction, noting that Google’s ad auction practices were unfair and lacked transparency. Day 1: Accusations and badgering of witnesses (Sept.

Price 110

Price Government Up-sell Presentation 110

SaaStr

NOVEMBER 20, 2024

Historically, the burden of customer feedback fell on the solutions engineers and CS architects. You have to put as much as possible into self-service channels, enable partner networks to help, record things, and drive a one-to-many approach. Be disciplined about prioritizing that feedback and communication.

Product 105

Product GTM Legal Launch 105

Martech

MARCH 18, 2025

Instead of relying on vendor-generated content, buyers train AI assistants to pull insights from peer networks, case studies and industry benchmarks. AI-driven peer knowledge-sharing networks. Algorithmic recommendation engines surfacing the most relevant solutions. What replaces it? What replaces it? What replaces it?

GTM 90

GTM B2B Education Consult 90

SaaStr

FEBRUARY 9, 2025

Prior to founding Klaviyo, Andrew worked in software engineering and product development, bringing a deep technical understanding to the marketing automation space. Under his leadership, Klaviyo has grown to nearly $1B in ARR and successfully went public in September 2023.

E-commerce 97

E-commerce SQL Retail Click Through Rate 97

ClickFunnels

AUGUST 12, 2021

However, this approach isn’t scalable, so while it can be a great way to get started with display ads, you will likely have to start using display advertising networks at some point. Display Advertising Network Ads. display ads are probably not the best way to reach software engineers). Newsletter Ads. Con: Obnoxiousness.

Minimum Viable Product 246

Minimum Viable Product Negotiate Networking Niche 246

Martech

NOVEMBER 13, 2024

Campaign delivery will look more like a finely tuned engine rather than a series of separate tasks, and we’ll see a shift toward a seamless, data-driven process. To strengthen your internal network, start by forming a cross-functional AI council with representatives from each area.

Pipeline 120

Pipeline Campaign Objectives and Key Results Legal 120

SaaStr

MARCH 5, 2025

Some users report tasks that once took four weeks now taking just six hoursa game-changer for software engineering. Moreno emphasizes that foundational hires should come from personal networks , where there is already established trust. Hire from trusted networks first to ensure early team quality and cultural alignment.

Territory 76

Territory Drivers/motivators Quota Pipeline 76

Veloxy

FEBRUARY 22, 2022

And if you need help finding topics to write about, reverse engineer the process by reviewing the most popular pain points of your customers. Social Selling Tip : Look at some of your greatest customer case studies, and see how you can reverse engineer their success into a curiosity-building question like I shared above.

Sell 231

Sell Niche Referrals Sales 231

Search Engine Land

SEPTEMBER 17, 2024

Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks. YouTube : The world’s second-largest search engine, it uses past content interactions, search history and subscriptions to recommend content to users.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87