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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include?

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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Agentforce Two, with some Atlas Reasoning Engine components, is expected to launch in February. Buyer helps B2B customers find products, make purchases and track orders.

Launch 113
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Additionally, consider using search engine marketing (SEM) to target specific keywords that potential contacts might be searching for, driving them to your landing pages. Use SEO best practices to improve visibility in search engines.

B2B 118
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Want to Improve Your Marketing Problem Solving? Think Like an Engineer.

Salesforce

To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our creative visions and solutions to life. Engineers, on the other hand, use an analytical, structured approach to make things work. Back to the top ) 2.

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Salesforce Agentforce: What you need to know

Martech

Enhanced Atlas Reasoning Engine Agentforce integrations with other Salesforce tools Data Cloud Customer 360 MuleSoft Slack Tableau Agentforce Testing Center Library of skills and integrations Which companies are using Agentforce? Table of contents What is Agentforce? How does Agentforce work? This is AI for the rest of us.

Launch 124
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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3.

Education 103
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How AI is reshaping the content creator industry

Search Engine Land

Advertising networks have also been impacted by revenue reduction, and as a reaction, they are restricting the ability of AI-generated mass content sites to monetize with ads. They aim to protect and safeguard original content creators and promote their value-added. Get the daily newsletter search marketers rely on.